Basics & More All-Access 2020 Ticket
What does your fundraising in 2020 look like?
More importantly, how will you get there?
Picture this. What if you had everything you needed to take your fundraising to soaring new heights…right at your fingertips, and all in one place?
What if you had a system that covered all the bases, with all the tools your nonprofit needs to fundraise big in 2020…and far beyond?
And what if you could get your whole nonprofit on board, focused on the right things and achieving the best possible results, for one low price?
What if you could have it all at the lowest price *EVER*?
2020 is almost here, and our Basics & More All Access Ticket is back and better than ever. What does it give you?
- 20+ classes that outline a roadmap providing every chance for YOUR fundraising success
- More tips, tools, downloadables, and bonuses than you can imagine
- Constant support from yours truly, along with top fundraising leaders
- The chance to connect with other fundraising pros to share ideas and talk about how to go forth and make fundraising magic happen
- Much, much more!
Our schedule of Basics & More™ classes for 2020 include the basics you’ve come to know and rely on, such as Your Fundraising Plan & Case for Support, creating your donor communications plan, Board Fundraising, Revenue Generating Nonprofit Newsletters, monthly giving, The Power of Thank You, Planned Giving, Online Fundraising, and more.
Right now, you can have access to all of this for an all-time low price of $389.99. In January 2020, the Basics & More™ Ticket launches at $649.99 for the year.
If you bought each of these classes at Early Bird pricing (and some nonprofits do!), it would run you over $1800! At regular pricing, nearly $2300! You’re getting all the tools you need, along with lifetime access and up to seven additional spots per class, for a fraction of the actual value!
Also included with the Basics & More All-Access Ticket: The Third Edition of Simple Development Systems: Successful Fundraising for the One-Person Shop (Note: You will receive the digital version of the book.).
Grow relationships, fund your nonprofit’s mission, and lose the overwhelm!
“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization. Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.
And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!
Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real time input that was invaluable.
Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!
I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”
Director of Donor Engagement & Special Events
“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:
- Established a policy of hand addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
- Established a policy of having Board members hand-write thank-you notes to all donors;
- Established a policy of phoning donors who give $250 or more, including sustaining donors on the anniversary of their gift;
- Created a Fundraising Plan;
- Segmented our donor database into six categories;
- Creating a Planned Giving plan and launched our campaign;
- Created a Case for Support (one of the most challenging assignments);
- Made our fundraising letters donor-centric and used storytelling as a model;
- Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’ (done as a limerick this year).
This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two and a half year period.”
“Your book is incredibly helpful. I’ve started going through it and every page is filled with excellent advice and tips. Some of the people you quote, like Ken Burnett I know personally. He has been kind enough to put some of my old work on SOFII, I used to do fundraising and member recruitment for Amnesty and about 17 years ago helped found the Bhopal Medical Appeal.”
Thousands of Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”
Director of Philanthropy
Central Region Heifer International
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Development Director, CEPAD USA
“Last fiscal year we had our best year ever. We reached out to lapsed donors and also segmented the database for our annual appeal. The result was a 15% increase in the number of supporters (I currently prefer the word “supporter” to “donor”) who gave to our organization. Pamela, thank you for everything you do.”
Katherine DiGiulio, Ph.D., CFRE
Mission Advancement Director
Congregation of Notre Dame
“I am really loving your Power of Thank You (POTY) course, and finding it so useful. Thank you so much. It has such great material. I am busy re-writing our online thank you letters. Our physical letters are great, handwritten etc., but our email ones were bad. I had never even checked them! I took your great advice, and gave ourselves a donation, and saw what happened. One system had a good thank you, the other didn’t. Thank you so much for making us think about this. It is so good to study something and instantly be able to make changes.”
Community Outreach Coordinator
Hope for the Nations
Your Fundraising Plan and Case for Support
Your plan and your case statement are two of the most important tools you will ever create for your organization. Use this class to develop your 2020 fundraising plan, and a case statement that produces exceptional results for your nonprofit.
Your Donor Communications System
Still burned out from Giving Tuesday and year-end fundraising? Learn the secrets behind communicating better – and more often – and you’ll raise more throughout the year. Your Donor Communications System will guide you through creating a manageable 12 to 24 point donor touch plan guaranteed to keep your supporters engaged and giving throughout 2020.
Empowering Your Fundraising Board
Do your board members say they’ll do anything but fundraise? How can you reasonably expect foundations to fund you when members of your board won’t donate? Use this course to create a passionate, engaged board that’s eager to share your mission. With Sandy Rees.
Revenue Generating Nonprofit Newsletters
Yes, your donor newsletter can raise money. Just ask Michelle Brinson Sanders. Michelle took our newsletter class in 2014 and her newsletter for Nashville Rescue Mission raises $2 million a year. Learn the ins and outs of creating your fail-safe system to donor-focused, revenue generating print and email newsletters.
Your Spring Direct Mail Appeal
Your spring fundraising direct mail appeal, from start to finish.
Mastering Nonprofit Monthly Giving
Monthly giving is the holy grail of fundraising. Learn how to create and grow your organization’s monthly giving program. Includes extensive examples of direct mail and email monthly giving appeals and three premium recorded trainings from Erica Waasdorp.
The Power of Thank You
This newly revised course will infuse your organization with a culture of gratitude, donor love, and the creation of the stewardship systems guaranteed to power donor retention.
Planned Giving Intensive
Everything you need to create and market your organization’s planned giving program. Includes recorded trainings from Tom Ahern and Leah Eustace, ACFRE, as well as an extensive collection of examples of direct mail bequest marketing from nonprofit organizations just like yours.
Donor Acquisition 101
How will you be bringing new donors into your pipeline? In Donor Acquisition 101 you’ll learn how to effortlessly create the systems to bring new donors on board, from turning your event attendees into donors, to Facebook lead generation advertising, networking and speaking opportunities, to using the power of your website and social media, and more.
Crowdfunding – How to Win Friends & Influence Donors
If you’re ready to share your story with a larger audience than you ever dreamed possible, this Basics & More™ course will guide you step-by-step in successfully launching (and crushing) your crowdfunding campaign.
Getting Started With Major Gift Fundraising
How does the small nonprofit get started with raising major gifts? Featuring trainings from the Veritus Group and others, this course will provide you with the structure you need to begin your organization’s major gift program.
Is your organization sharing the right kinds of stories, and telling them in the most emotionally compelling way possible? In the first online storytelling class we cover all of the bases so that by the end, your stories have the power to inspire donors to give.
Raise More Money With Donor Surveys
Donor surveying will help you uncover your best planned, major, and even monthly giving prospects. And if you’re planning a capital campaign any time soon, you should start with a survey.
In the newest course in our roster, Raise More Money With Donor Surveys | Basics & More™, you’ll discover how to raise more money by actively listening to your donors.
Your Annual Gratitude Report
Everything you need to create an annual report your donors will want to read, from start to finish, including timeframe, writing, printing and more. Specifically tailored to the needs of smaller budgets.
Smarter Event Fundraising
Finally. A step-by-step system for fail safe event fundraising your donors will love! Includes training on turning ticket buyers into donors.
Online fundraising consists more of slapping a donate button on your website and crossing your fingers. Online Fundraising | Basics & More™ teaches you the strategies of list-building, writing for the web, creating your 3-5 series email campaign series, developing a donor-focused donation process, incorporating social media, and more.
Year End Direct Mail Appeal
Start now to create your organization’s best year-end direct mail appeal…and raise more than ever before!
Year-End Fundraising Webinar Series
Your organization could be raising 70% of donations within the last eight weeks of the year. Regardless of where you are, this course will enable you to maximize your potential.
Created for smaller nonprofits without a dedicated grantwriter, Foundation Funding provides the basics of developing your organization’s portfolio of general operating support grant funders.
Earned Income 101
In today’s uncertain fundraising climate, adding an additional revenue source makes more than good sense. In Earned Income 101 | Basics & More™, over four weeks of written and recorded trainings, you’ll discover exactly how earned income ventures work. You’ll learn how to develop your team, how to educate your board, how to select your venture, how to prepare your business plan and market your goods, and more.
Your Strategic Plan
Are strategic plans passé? Yes…and no. We’re all acquainted with the strategic plan created five years ago…and never implemented. Your Strategic Plan will guide you through the processes of creating your strategic plan (with or without an outside consultant) and, most importantly, implementation.
All-Access Ticket$389.99 or 2 Monthly Payments of $194.99
- Basics & More™ All Access Ticket
- Lowest pricing of 2020!
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU‘s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Helen Banks Routon
Director of Development & Community Relations
This course is led by Pamela Grow.
Pamela has raised hundreds of millions through her consultancy, and her Basics & More online training. Pam’s over-riding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford.
A pioneer in creating online trainings for nonprofit professionals, Pamela created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the curriculum, branding, and launch for the Veritus Group’s Major Gift Academy, the seminal online training for nonprofit major gift officers. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of 25 Must-Read Nonprofit IT Blogs 2016, and she recently came in at #2 on the Top 75 Fundraising Websites And Blogs For Fundraisers.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Every week, you’ll receive (via email) comprehensive guides, worksheets, and pre-recorded webinars covering the topic of the week that you can read on your computer, smartphone, tablet or e-reader, or print out to read at your convenience. Each guide contains 10-20 pages and presents everything you need to know to capture your organization’s best stories. Plan to set aside a couple of hours per week for each lesson.
All participants in this course will have direct email access for questions about the course materials and how they apply to your nonprofit. Ask one question or one hundred questions… we’re here to help your organization succeed. You’ll also be included in a private “members only” Facebook group, the ideal opportunity to bounce ideas or questions off your colleagues.
Once you register, the materials are yours to keep, to reuse when you need a refresher, or to share with a new volunteer or staff member.
Questions? Email me.
All participants in this course will have direct email access to Pamela for questions about the course materials and how they apply to your non-profit. Ask one question or one hundred questions…we’re here to help your organization succeed.
Learn When You Want and Where You Want
One of the best things about this class is that you can read the guides and listen to the podcasts/webinars from the comfort of your own home, office or car. Instead of having to take time off to go to a full day seminar, you can learn everything you need to know about creating your organization’s development plan and case for support — right where you are.
And – you have lifetime access to the class materials! So even if you can’t go through all of the class materials right now, you can read and listen at your leisure. There are no tests or quizzes, only solid information that you can review whenever you are ready, with lifetime access to the course pages.
Q: What is the format of the class?
A: This is an online training that runs for four weeks. Every Monday, you’ll typically receive both a written class module and multimedia instruction (in the form of either a podcast or recorded webinar/s). The written guide will include 7-10 pages of fundraising course material, worksheets, and templates focused on that week’s topic.
Q: What if I miss a class? Can I go at my own pace?
A: Absolutely! This course is designed so that you can go at your own pace. Your materials are delivered every Monday for four weeks, but you have lifetime access to the class materials. This means that if you’re in the midst of end-of-year fundraising or have big projects at work, or are taking time off for the holiday, you can finish the course at your own pace, and you’ll always have access to the complete course materials as a reference guide. Read how one class participant applied the materials.
Q: What if several people at my organization want to take the class? Do we each have to pay a course fee?
A: No, you only need to pay once per organization. You may share the course materials with up to seven additional participants from your organization.
Many organizations who have taken the Basics & More online trainings have found that the classes work well as a group project. Each class module includes action steps, and many organizations found that having individual team members review the guides and bonus webinars, and then meeting to discuss the materials and the action steps, lead to the most positive fundraising outcomes.
Q: Do I have to be part of an organization to take this class? Can I just take it on my own?
A: Absolutely. You don’t need to officially be part of a nonprofit organization to take the class. Individuals wishing to learn more about online fundraising will benefit greatly from this course. Many consultants take the Basics & More courses as a refresher. We also offer a referral program for consultants who wish to refer clients to the classes.
Q: How much does this course cost?
A: This class has a tiered pricing structure. Early Bird enrollees pay $77. Full pricing is $97.
Full day fundraising seminars normally cost $400-$2,000, not including travel expenses, and yet don’t offer anywhere near the amount or quality of content that is included in this course.
Q: Is the course guaranteed?
A: Yes. We 100% unconditionally guarantee this class. If you’re unsatisfied with the class for whatever reason, we will refund your fee in full, no questions asked. That’s our guarantee to you…you will love this course!
Q: How do I register to take the class?
A: Use the registration button on this page.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment tracked to you, you’ll receive a 30% referral. To apply to be a valued Basics & More™ Affiliate Partner, click here to email me.