Will you be spending the month of January wondering if you could’ve done more?
Something that would have netted your organization more money (much more!) during those last crucial months of 2021?
Most of all…
Do you have a plan in place to transcend your year-end fundraising goals? Maybe beyond what even you thought possible?
Your organization could be raising nearly 70% of your donations during the last six weeks of the year. And a full third (33%) of the donations made in December occur on the 31st of the month!
If your plan for year-end is to send out the same letter to your entire donor database and cross your fingers, you’re leaving money (and relationships) on the table!
The arrival of the newly updated Basics & More™ staple, Supercharge Your Year-End Fundraising, will give you a clear roadmap and the resources you need, regardless of where you are right now. You’ll gain the tools to know that you’re using every tactic possible to increase your fundraising during those critical last six weeks of the year.
Supercharge Your Year-End Fundraising | Basics & More™ equips your organization with an easy plan for:
- Finding the time to create your year-end plan…even if you’re in the middle of planning your latest gala
- Getting your board and staff to help in the year-end process (in ways that actually help!)
- Staying on schedule and meeting your deadlines, even when you don’t have time
- Getting stories from staff and how to share them
- Developing a theme that works across all channels
- Writing an emotionally compelling fundraising letter that speaks to your donor’s identity
- Creating a reply device that inspires greater generosity
- Knowing how many emails to send, and how to write your emails (includes the email template guide I use with clients)
- How to incorporate giving days and social media into your campaign
Jam-packed with bonuses, including premium recorded webinars, a #GivingTuesday examples booklet filled with #givingtuesday email appeals, recorded webinars, and podcasts (and a few surprises or two), Supercharge Your Year-End Fundraising | Basics & More™ will bring your entire team on board, learning, working and participating — together.
And your fundraising results? They’ll blow your mind. I guarantee it. To download a PDF of the class syllabus, click here.
“Just read your grow report this morning and wanted to thank you. My colleague and I went through your master class on writing a winning appeal letter a few months ago. We brought in more than $10,000 over our goal and a good number of lapsed donors responded to our letter!”
Public Relations and Development Coordinator
Lutheran Social Services of the Virgin Islands
“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization. Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.
And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!
Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real-time input that was invaluable.
Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!
I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”
Director of Donor Engagement & Special Events
“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:
- Established a policy of hand addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
- Established a policy of having Board members hand-write thank-you notes to all donors;
- Established a policy of phoning donors who give $250 or more, including sustaining donors on the anniversary of their gift;
- Created a Fundraising Plan;
- Segmented our donor database into six categories;
- Creating a Planned Giving plan and launched our campaign;
- Created a Case for Support (one of the most challenging assignments);
- Made our fundraising letters donor-centric and used storytelling as a model;
- Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’ (done as a limerick this year).
This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two and a half year period.”
“Your book is incredibly helpful. I’ve started going through it and every page is filled with excellent advice and tips. Some of the people you quote, like Ken Burnett I know personally. He has been kind enough to put some of my old work on SOFII, I used to do fundraising and member recruitment for Amnesty and about 17 years ago helped found the Bhopal Medical Appeal.”
Thousands of Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”
Director of Philanthropy
Central Region Heifer International
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Development Director, CEPAD USA
“Last fiscal year we had our best year ever. We reached out to lapsed donors and also segmented the database for our annual appeal. The result was a 15% increase in the number of supporters (I currently prefer the word “supporter” to “donor”) who gave to our organization. Pamela, thank you for everything you do.”
Katherine DiGiulio, Ph.D., CFRE
Mission Advancement Director
Congregation of Notre Dame
“I am really loving your Power of Thank You (POTY) course, and finding it so useful. Thank you so much. It has such great material. I am busy re-writing our online thank you letters. Our physical letters are great, handwritten etc., but our email ones were bad. I had never even checked them! I took your great advice, and gave ourselves a donation, and saw what happened. One system had a good thank you, the other didn’t. Thank you so much for making us think about this. It is so good to study something and instantly be able to make changes.”
Community Outreach Coordinator
Hope for the Nations
Here’s all you’ll be receiving with Supercharge Your Year-End Fundraising:
October 4, Week One: Preparation and Storytelling
- The perfect plan: How to define your year-end goals
- What can you use…and what can you lose?
- The secret weapon of storytelling: crafting yours
- Worksheet: Where you’ve been and where you need to go
October 11, Week Two: Planning Out Your Direct Mail Appeal
- Panning for gold: are you wasting money by sending your direct mail appeal to the wrong people?
- Help your board and volunteers help you
- Planning donor visits and calls: what you absolutely must include
- Week Two Bonus Guide: How to Write Great Direct Mail Appeal Letters
October 18, Week Three: Taking it multichannel (written guide)
- Developing your year end email series: what really works
- Setting yourself apart from all the other emails in the inbox
- How to tweak your website and landing page to boost results
- Major Donor Year End Fundraising (Recorded Webinar)
- Creating Unique Appeals, Making Calls, and Targeting Your High End Donors at Year End
October 25, Week Four: Integrating social media…and followup, followup, followup!
- Don’t stop now: What you must know about integrating social media
- Fun ways to bring board members, staff and volunteers into the year-end process
- Bonus: Creating Your Year-End Email Campaigns: Guide and Worksheet templates
This hands-on, do-it-yourself, four-week course is delivered completely online. Loaded with tons of bonuses and worksheets, it’s guaranteed to guide you step-by-step through the process of creating a year-end campaign that breaks all prior records. And because his course is online, you’ll progress at your own speed and convenience
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”Ruth Jones, Director of Fund Development, Presbyterian Manor
This past September I knew our little charity had to make some drastic changes or die. Table revenues were down 85%. Because we had primarily used donation tables we had NO DONOR list to speak of and no clue how to build one. State Registrations were breaking the bank and for the first time, we were at risk of not meeting our bylaws requirement of 50% to our veterans and military families in need. Then I came across Pamela Grow. In three short months, we are back to break even. Our Programs are back on track. Pamela Grow is who you want to listen to. She provides real big help for small charities.
Garret Whiteside President National Remember Our Troops Campaign
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
“I have thoroughly enjoyed and greatly benefited from all of the valuable classes you have offered! You are an amazing support for small nonprofits and I share your website with other nonprofit friends that I meet.”Renee Scott, Executive Director, Gilead House
“I am so excited to say that after our coaching session, I was able to have an open and honest conversation with my ED. I advocated for a grant-writing consultant to come on so that I can spend more time loving our donors, and got the green light to co-create a plan to promote a culture of philanthropy that engages our Board and staff. Plus — I got a raise and a promotion! Thank you for everything, Pamela!”
Registration for Supercharge Your Year-End Fundraising is just $129!
Register for this Course$129
Supercharge Your Year-End Fundraising
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU‘s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Helen Banks Routon
Director of Development & Community Relations
This course is taught by Pamela Grow, founder of Basics & More Fundraising.
Pamela has raised hundreds of millions through her consultancy, and her Basics & More online training. Pam’s over-riding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford.
A pioneer in creating online trainings for nonprofit professionals, Pamela created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the curriculum, branding, and launch for the Veritus Group’s Major Gift Academy, the seminal online training for nonprofit major gift officers. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show.Her blog, PamelaGrow.com was named one of 25 Must-Read Nonprofit IT Blogs 2016, and she recently came in at #2 on the Top 75 Fundraising Websites And Blogs For Fundraisers.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Q. What is Supercharge Your Year-End Fundraising | Basics & More™?
A. Supercharge Your Year-End Fundraising | Basics & More ™ is a self-guided, comprehensive four-week course designed to transform nonprofit event fundraising, including sponsorships. By providing nonprofit staff with the tools to make it happen in easily accessible, digestible modules, this class encourages everyone, from your ED, to your board members, to your volunteers, to work, learn, and implement together.
Q. I missed the registration for your Foolproof Year-End Fundraising class last month. How is this class different?
A. Foolproof Year-End Fundraising is a series of live webinars and personal coaching over the course of six weeks. Supercharge Your Year-End Fundraising is my evergreen class on creating a multi-channel campaign. All materials are pre-recorded and you do not have to be present.
Q. How does this online course work?
A. Every Monday, beginning on October 4, you’ll receive an email with a link to a password protected page containing that week’s recorded webinar and downloadable resources. Written guides are 10-15 pages in length and can be printed or read directly on your computer or pad. You do not need to be present for any live webinar trainings.
Q. I’ll be away during the second week at a conference. How does it work if I miss a module?
A. No worries. Basics & More™ courses were designed with your busy schedule and personal freedom in mind! You’re welcome to proceed at your own pace — and you’re granted lifetime access to the materials upon registration. Loads of tools, tips, and insider secrets will be coming at you in droves, and you may not be ready to implement it all at once. And that’s perfectly fine.
Q. Can I share the course with my development associate?
A. Yes, you can.The structure of this training, as well as the majority of the other offerings on my roster, are designed to bring your entire team on board — working, learning, and implementing together. Plus, creating a culture of philanthropy means empowering your board members, staff and volunteers about the right way to fundraise. In keeping with my philosophies, your purchase price includes up to eight additional registrants. Promptly after your registration is processed, you’ll receive a Welcome email with instructions on adding team additions. If you don’t, please contact my assistant.
Q. Is there any personal support during this class?
A. Absolutely. Throughout the duration of this course, you’ll have direct email access to me. Email me your questions, bounce ideas off me, and talk about how to implement the strategies at your own organization. Additionally, you’ll gain access to a private Facebook group created specifically for this course. From start to finish, I’m committed to helping you succeed!
Q. What does this course cost?
A. This four-week training, including all recorded webinars, bonuses, and support, is priced at only $129.
Q. Is Supercharge Your Year-End Fundraising | Basics & More™ guaranteed?
A. Yes. Supercharge Your Year-End Fundraising, like all of my Basics & More™ courses, is 100% unconditionally guaranteed. If you are unsatisfied with this class for any reason, I will refund your purchase price in full, no questions asked. That’s my guarantee to you…you will love this course!
Q. When does registration close?
A. Registration closes Friday, October 1 at midnight EST. If you’d like to register, what are you waiting for? Now is the time!
Q. How do I register for Supercharge Your Year-End Fundraising | Basics & More™?
A. Use the registration button.
Q. Is this course available for CFRE credits?
A. I have been advised by CFRE International that “any session that is fundraising related, regardless of whether it has been CFRE pre-approved, is eligible for CE credit,” so, yes.
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment tracked to you, you’ll receive a 30% referral. To apply to be a valued Basics & More™ Affiliate Partner, click here to email me.