Could your organisation use new donors?
Silly question, right? Factoring in new donor acquisition should play a role in your development plan. Sure, smart nonprofit professionals know to focus on donor retention and building lifetime donor relationships. But even with the best donor retention practices, your organisation will still regularly lose donors every year.
How are you factoring new donor acquisition into your organisation’s fundraising plan?
New donor acquisition when measured and executed well, leads to monthly giving… mid-level giving … upgrading to major gifts … and eventually legacy giving. If you don’t have a plan in place for acquisition, over time your revenue will plummet.
Did you ever wonder if you were doing everything you could be doing to bring new donors on board?
In Donor Acquisition 101 you’ll learn how to effortlessly create the systems to bring new donors on board, from turning your event attendees into donors, to networking and speaking opportunities, to crowdfunding, and more. Even if you have zero budget for acquisition, you can still integrate most of these techniques into your current fundraising practices. Loaded with bonuses, including recorded podcasts from the groundbreaking program 100 Donors in 90 Days, webinars, and actionable worksheets, Donor Acquisition 101 will give you a step-by-step plan for incorporating new donor acquisition into your communications strategy.
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“ After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
The Class Modules: Donor Acquisition 101 | Basics & More
Here are the weekly course modules you will be receiving:
Week One (April 24): Patch Your Leaky Bucket
- In Week One, we’ll figure out where you’re losing donors and patch up your leaky bucket. Are your event attendees becoming regular donors? We’ll show you how.
Week Two (May 1): No-Cost Methods of Donor Acquisition
- How are you utilizing your organization’s best assets, your board members, your volunteers, and staff? During Week Two, you’ll discover how to mine your own ‘Acres of Diamonds,’ how to use a free tactic to grow your donor base (featuring a podcast from 100 Donors in 90 Days), how to share your story, how to bring back lapsed donors — and more!
Week Three (May 8): Networking, online giving, crowdfunding and more — oh my!
- What about the prospective donors who visit your website and leave – without making a gift? Do you have a system for bringing them on-board? In Week Three you’ll discover easy, low and no cost ways to fundraise with businesses, how to grow your email list, and how to run a crowdfunding campaign from start to finish.
Week Four (May 15): Direct Mail Acquisition
- You can interview five different mail houses…and get different answers to all of your questions. In Week Four, you’ll discover how to run a direct mail acquisition campaign. You’ll learn which pitfalls to avoid – and why the most important piece of your campaign lies in the follow-up.
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”
Ruth Jones, Director of Fund Development, Presbyterian Manor
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
The price for the course, including all PDF modules, three recorded webinar trainings, live webinar, worksheets, podcasts, and life time access is just $87!
Your one-time registration fee includes as many members of your team, including board, volunteers, and staff as you would like to include.
Enroll in the Basics & More All Access Ticket
Order Donor Acquisition 101 | Basics & More
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU’s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”Hayden L. Mora
This course is taught by Pamela Grow, founder of Simple Development Systems | The Membership Program and Basics & More Fundraising.
Pamela has raised hundreds of millions over the past 15 years. The Grow Report, the leading enewsletter for small to mid-sized nonprofits, reaches over 30,000 subscribers weekly. Her popular Basics & More eCourses and Simple Development Systems membership program have provided instruction to over 6,000 nonprofit professionals. Pamela’s over-riding goal is to provide exceptional fundraising training to small nonprofit organizations — at prices they can afford. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, in 2016 her blog was named one of the 25 Must-Read Nonprofit IT Blogs by BizTech, and she was recently named one of America’s Top 25 Fundraising Experts by the Michael Chatman Giving Show. She’s been featured by the Chronicle of Philanthropy, the Foundation Center, and NonprofitPRO. She is a regular contributor to SOFII, the showcase of fundraising innovation and inspiration, and Charity Channel.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
All participants in this course will have direct email access to both Claire and Pamela for questions about the course materials and how they apply to your non-profit. Ask one question or one hundred questions…we’re here to help your organization succeed.
Learn When You Want and Where You Want
Basics & More™ fundraising fundamentals self-guided courses were created with your busy schedule (and budget!) in mind.
If you’ve never taken an online course before, you’ll find that, unlike many other online courses, the materials for the Basics & More™ eCourses are released week by week. Our research has found that receiving your training in short chunks helps you focus on each module–one at a time–and encourages you to take action.
Additionally, these courses are designed to be followed in the order in which you receive them. Everything in Basics & More™ is foundational. The lessons build upon one another, and are FAR more powerful when executed in sequence.
I’ve been meticulous in structuring all my courses in such a way that everything is streamlined and sequential.
That means that you never get stuck wondering what to do next.
Your ONLY job is to begin with the end in mind, and then let ME guide you through the systematic workflow that gets you there. If you’re going to be on vacation, or you’ll be missing a week, you may want to set the course aside to tackle it at a later date.
When a bonus expert recorded webinar or podcast is included with your course materials, it’s meant to be viewed with the module it was included with. Remember, too: you’ll always have lifetime access to these course materials. So if you’re unable to implement everything during the period of the course, you can always return to the modules (some of my course registrants come up with questions months after a course has ended). And, of course, always feel free to reach out directly to me with any questions you might have.
Read how one participant fit Basics & More™ into her busy schedule: click HERE.
Additionally, we do encourage you to register additional staff, volunteers, and board members. It helps bring everyone together on the same page, learning how to fundraise the right way (smart, no?). Many of our organizations apply the courses as a group project: for instance, one individual is tasked with reading the module, another is assigned a webinar to view, and another is given a writing assignment. Any additions to this course should be in by the Friday before we start Week Two.
To keep your training costs down, Basics & More™ courses are delivered exclusively via email. There is no website to access or login to. But you can’t receive what you’ve paid for if your IT department has set up firewalls that are preventing delivery of your course materials. Course materials are automatically generated. If you don’t see yours, check your spam filters. In some instances we will request an additional or personal email address to ensure that you receive your lessons.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Are you a consultant to nonprofit organizations? If your clients or subscribers could benefit from training in fundraising fundamentals, you might want to consider becoming a valued Affiliate for the Basics & More eCourses.
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment, you’ll receive a 40% commission. Click here to sign up.