What if what you think you know about online fundraising is all wrong?
Online fundraising is growing by leaps and bounds. Even older donors are giving online in record numbers. But getting people to give is hard work. And when potential donors get to your donation page, only to abandon it, you’re in trouble.
Stop guessing what works and what doesn’t in online fundraising. With Mastering Online Fundraising | Basics & More™ you’ll discover exactly how to cut through the clutter of today’s online landscape and maximize your online donations.
In this easily implemented four-week online training, you’ll discover everything you need to know to dramatically increase your nonprofit’s online giving. Using best practices, examples from organizations doing it right, and the latest research in how donors give online, you’ll have a plan in place to begin successfully integrating your direct mail and online fundraising, just in time-for year-end fundraising season.
Whether you’re a tech-neophyte or a seasoned pro, you’ll gain tons of takeaways to significantly increase your organization’s online fundraising revenue.
Mastering Online Fundraising | Basics & More™ provides your nonprofit with a system guaranteed to improve your online giving. The course runs from Monday, October 29 through Friday, November 23. This is an online class, delivered via written modules and recorded webinars. In addition to the course syllabus and bonuses, you’ll also gain access to our Private Facebook Group where you can ask questions, share your own examples, and get feedback from your colleagues.
Here’s what’s included in Mastering Online Fundraising:
- How to build and grow your organization’s email list
- Know exactly what to do to create your organization’s email fundraising campaign
- Integrate your offline fundraising with online for maximum results
- How to make it easy to give online – even if your donors are older
- Secrets to best subject lines, and more
Mastering Online Fundraising also includes premium recorded webinars from our membership program, including
- Getting Your Email and Social Media Ready for Year-End Fundraising
- Effective Email Strategies That Work
- Online Year-End Fundraising Techniques to Lift Revenue & Cut Through the Clutter
Like all Basics & More™ classes, your enrollment grants you lifetime access to Mastering Online Fundraising. So even if you can’t go through all of the class materials right now, you can read and listen at your leisure. There are no tests or quizzes, only solid information that you can review on your time.
“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization.Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.
And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!
Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real time input that was invaluable.
Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!
I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”
Director of Donor Engagement & Special Events
Thousands of Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”
Director of Philanthropy
Central Region Heifer International
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Development Director, CEPAD USA
“Last fiscal year we had our best year ever. We reached out to lapsed donors and also segmented the database for our annual appeal. The result was a 15% increase in the number of supporters (I currently prefer the word “supporter” to “donor”) who gave to our organization. Pamela, thank you for everything you do.”
Katherine DiGiulio, Ph.D., CFRE
Mission Advancement Director
Congregation of Notre Dame
“I am really loving your Power of Thank You (POTY) course, and finding it so useful. Thank you so much. It has such great material. I am busy re-writing our online thank you letters. Our physical letters are great, handwritten etc., but our email ones were bad. I had never even checked them! I took your great advice, and gave ourselves a donation, and saw what happened. One system had a good thank you, the other didn’t. Thank you so much for making us think about this. It is so good to study something and instantly be able to make changes.”
Community Outreach Coordinator
Hope for the Nations
Here’s all you’ll be receiving with Mastering Online Fundraising:
Week One: Online Fundraising Fundamentals
Online fundraising is growing by leaps and bounds. But getting people to give is hard work. Learn what’s working in today’s cluttered online landscape.
Week Two: Your Website & Your Donate Page
Your website is your organization’s face — to prospective donors, to volunteers, to foundation funders. How are you maximizing your most important online real estate? When potential donors get to your donation page, only to abandon it without making a gift, you’re in trouble. Learn how to create your best donate page, even if you have no tech skills.
Week Three: List-Building and Social Media
Your email list is still your best resource for online fundraising. How are you growing yours? Week Three will give you a plan to fill your email list with prospects. We’ll cover how to develop a social media strategy that works for your organization and more.
Week Four: Email Fundraising and Advanced Techniques
In Week Four you’ll discover how to write email campaign series, what subject headers convert the best, and new research on best times to send your email. You’ll learn ways of using light boxes to grow your monthly giving, how to get the most from Facebook fundraisers, and more.
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”
Ruth Jones, Director of Fund Development, Presbyterian Manor
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
“I have thoroughly enjoyed and greatly benefited from all of the valuable classes you have offered! You are an amazing support for small nonprofits and I share your website with other nonprofit friends that I meet.”Renee Scott, Executive Director, Gilead House
Register for this Course$77
Mastering Online Fundraising
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU‘s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Helen Banks Routon
Director of Development & Community Relations
This course is led by Pamela Grow.
Pamela has raised hundreds of millions through her consultancy, her Basics & More online trainings, and the Simple Development Systems coaching program. Pam’s over-riding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford.
A pioneer in creating online trainings for nonprofit professionals, Pamela created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the curriculum, branding, and launch for the Veritus Group’s Major Gift Academy, the seminal online training for nonprofit major gift officers. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show.Her blog, PamelaGrow.com was named one of 25 Must-Read Nonprofit IT Blogs 2016, and she recently came in at #2 on the Top 75 Fundraising Websites And Blogs For Fundraisers.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Q: What is Mastering Online Fundraising | Basics & More™?
A: Mastering Online Fundraising | Basics & More™ is the most comprehensive online fundraising training available online. During this four-week class, you’ll discover how to cut through the clutter of today’s online landscape and maximize your online donations.
Q: I’ve seen conference tickets selling for $800 and more. Is Mastering Online Fundraising a “lighter” version of those?
Not at all. If anything, Mastering Online Fundraising is a more comprehensive, up-to-date, and easier to follow implementation program than the ones that sell for 3-5X the price. Q. How many hours will I be scheduling every week to get awesome results?
A. Mastering Online Fundraising is a self-paced program, meaning you can work as many or as little hours as your schedule allows.
A good rule of thumb would be one hour per week reading and watching the recorded webinars, and another 1-3 hours putting them into action.
Q: Who should take this class?
A: This class is designed for anyone who is responsible for fundraising at a nonprofit, including executive directors, development directors, development/fundraising staff, board members, consultants and volunteers. The strategies and tactics covered are applicable to nonprofits of all sizes, from those that are just getting started, to large, well-staffed organizations. If you know that you’re not raising all you should be online, you should take this class.
Q: What is the format of the class?
A: This is an online training that runs for four weeks. Every Monday, you’ll typically receive both a written class module and multimedia instruction (in the form of either a podcast or recorded webinar/s). The written guide will include 7-10 pages of fundraising course material, worksheets, and templates focused on that week’s topic.
Q: What if I miss a class? Can I go at my own pace?
A: Absolutely! Mastering Online Fundraising | Basics & More™ is designed so that you can go at your own pace. Your materials are delivered every Monday for four weeks, but you have lifetime access to the class materials. This means that if you have big projects at work or are vacationing, you can finish the course at your own pace, and you’ll always have access to the complete course materials as a reference guide. Read how one class participant applied the materials.
Q: What if several people at my organization want to take the class? Do we each have to pay a course fee?
A: No, you only need to pay once per organization. You may share the course materials with up to seven additional participants from your organization.
Many organizations who have taken the Basics & More online trainings have found that the classes work well as a group project. Each class module includes action steps, and many organizations found that having individual team members review the guides and bonus webinars, and then meeting to discuss the materials and the action steps, lead to the most positive fundraising outcomes.
Q: Do I have to be part of an organization to take this class? Can I just take it on my own?
A: Absolutely. You don’t need to officially be part of a nonprofit organization to take the class. Individuals wishing to learn more about online fundraising will benefit greatly from this course. Many consultants take the Basics & More courses as a refresher. We also offer a referral program for consultants who wish to refer clients to the classes.
Q: How much does this course cost?
A: The total investment for Mastering Online Fundraising | Basics & More™ is $97. This includes all four weeks of class guides, worksheets, and bonus webinars.
Full day fundraising seminars normally cost $400-$2,000, not including travel expenses, and yet don’t offer anywhere near the amount or quality of content that is included in this course.
Q: Is the Mastering Online Fundraising | Basics & More™ course guaranteed?
A: Yes. We 100% unconditionally guarantee this class. If you’re unsatisfied with the class for whatever reason, we will refund your fee in full, no questions asked. That’s our guarantee to you…you will love this course!
Q: When does registration close? Can I sign up after the registration period?
A: Registration for this course closes Friday, October 26 at midnight EST. After that time, we’ll be working with the course participants and preparing for the course. For this reason, we cannot accept any registrations after Friday. If you’d like to register for the class, sign up now.
Q: How do I register to take the class?
A: Use the registration button on this page.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment tracked to you, you’ll receive a 30% referral. To apply to be a valued Basics & More™ Affiliate Partner, click here to email me.