Would you like to double the results from your spring direct mail appeal?
Do you wish you could raise more money – much more money – through your fundraising letter?
Would you like to start using direct mail at your organization, or supercharge your current direct mail fundraising program?
You’ve heard it throughout the years: “direct mail is dying.” Truth is that’s simply not happening anytime in the foreseeable future. According to The Next Generation of American Giving, Blackbaud’s report on generational giving habits, “direct mail continues to be the workhorse.” In fact, “93 percent of individual donations still come through traditional offline channels.”
In fact, direct mail is still where most charitable giving is happening today.
If you’re not using direct mail effectively, you’re leaving money on the table.
Now just in time to help you create your spring direct mail fundraising package comes Your Spring Direct Mail Appeal, from the acclaimed Basics & More™ series. In this four-week intensive class you’ll discover the secrets to creating your organization’s most successful spring fundraising campaign.
The course runs from Monday, March 26 through April 20. Your Spring Appeal | Basics & More™ is an online class, delivered by email and a password-protected page. In addition to the course syllabus and special bonuses, you’ll also gain access to our Private Facebook Group where you can ask questions, share your own examples, and get feedback.
Unlike traditional direct mail classes, we dive deep into the actual production of your campaign, even if you’re on the tightest budget. And, because direct mail works best when it’s integrated with digital channels, we’ll close with the latest strategies for bringing your direct mail donors online.
Every Monday morning, you’ll receive comprehensive guides to the topic of the week that you can read on your computer, smartphone, tablet or e-reader, or print out to read at your convenience. Each guide contains 5-15 pages and presents everything you need to know to dramatically increase your organization’s direct mail fundraising revenue.
Don’t worry if you’re not technologically savvy. We’ll include information on how to download and read/listen/or watch the course materials for all class participants.
Over 5,000 Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”
Director of Philanthropy
Central Region Heifer International
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Development Director, CEPAD USA
Last fiscal year we had our best year ever. We reached out to lapsed donors and also segmented the database for our annual appeal. The result was a 15% increase in the number of supporters (I currently prefer the word “supporter” to “donor”) who gave to our organization. Pamela, thank you for everything you do.
Katherine DiGiulio, Ph.D., CFRE
Mission Advancement Director
Congregation of Notre Dame
Here are the weekly course modules you will be receiving:
Module One (Monday, March 26) – Direct Mail Fundraising, More Relevant Now than Ever!
You’ve no doubt heard the repeated refrain that “Direct mail is dying,” and online giving is all the rage. While it might seem confusing, it simply boils down to this: more and more donors are making their donations online. But they’re still arriving at your website via your letter.
In Module One, you’ll be learning why direct mail still matters, the secrets to understanding your target market, and how direct mail guru Mal Warwick’s techniques work in a small shop.
Module Two (Wednesday, March 28) – Writing a Case Statement That Reels ‘Em In!
Why do you matter to your donor? It’s surprising how few nonprofit professionals can answer this question. In Module Two, you’ll learn how to craft the case statement that drives your appeal.
Module Three (Monday, April 2)– Secrets to Donor-Centricity
Are you sharing your organization’s story in a way that compels donors to give? In Week Three: The Secrets to Writing a Donor-Centric Appeal Letter, you’ll learn
- The power of one
- What Green Eggs and Ham has in common with your nonprofit appeal
- How to make your donors feel like heroes
- Secrets to delighting and inspiring your supporter base
Module Four (Monday, April 4) – Donor-Centered Design – On a Budget
- What’s a lift note?
- What mistakes are you making on your reply device?
- Are premiums worth it?
Your spring appeal is more than just a letter. How do you create a direct mail package that works for your donors – and your budget? How do you create envelope teasers to ensure that YOUR envelope gets opened? What size envelope should you use? In Week Three: Successful Direct Mail Design on a Budget, you’ll learn classic direct mail techniques, along with a few secrets I’ve picked up along the way.
Module Five (Monday, April 9) – Segmentation and Your Donors
Mal Warwick reminds us that: “segmentation is based on one simple truth: some people give more money than others.” How did I turn a tiny donor database of less than 500 records into eight separate segments – and more than double revenue? In Module Five, you’ll move beyond the donor pyramid and learn the secrets of small shop donor segmentation.
Module Six (Monday, April 16) – Taking it Multi-Channel
Module Six: Strategies for Bringing Your Direct Mail Donors Online
It’s a straightforward flow, from your direct mail to your website, to your email, to your social media channels. In our sixth and final week, you’ll learn how to integrate your direct mail appeal with your website and online giving.
BONUS: Course registrants will receive access to three ‘members only’ recorded Simple Development Systems webinars, including Donor-Centric Appeal Letters: Strategies to Boost Donations.
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”
Ruth Jones, Director of Fund Development, Presbyterian Manor
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
“I have thoroughly enjoyed and greatly benefited from all of the valuable classes you have offered! You are an amazing support for small nonprofits and I share your website with other nonprofit friends that I meet.”Renee Scott, Executive Director, Gilead House
The price for the four-week intensive class, including all PDF modules, three recorded webinar trainings, live webinar, worksheets, bonuses and more is:
- $77 Early Bird: until March 18
- $97 Full: March 18 thru 25th
Need more help? Pamela’s Appeal Letter Review & Revision is back by popular demand! Click here to learn more.
Best deal? Take advantage of our Basics & More All Access Ticket for 2018, which includes 20+ courses delivered throughout the year. Click here to learn more.
Register for this Course$97
Your Spring Direct Mail Appeal | Basics & More™
Spring Appeal Letter Review & Revision$497
- Personalized appeal letter review and revision with Pamela Grow
- Includes Spring Direct Mail Appeal e-course
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU’s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Helen Banks Routon
Director of Development & Community Relations
This course is taught by Pamela Grow.
Pamela has raised hundreds of millions through her consultancy, The Grow Report, her affordable and popular Basics & More eCourses, and her Simple Development Systems membership program. Pam’s overriding goal is to provide easy, accessible donor-centered fundraising training to small nonprofit organizations — at prices they can afford. With Chris Davenport, Pamela created The Donor Retention Project, the definitive series of interviews with the world’s leading donor retention experts. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and she was recently named one of the Top 25 Most Effective Fundraising Consultants by the Michael Chatman Giving Show. She’s been featured by the Chronicle of Philanthropy, and is a regular contributor to Nonprofit.about.com, npENGAGE Experts, the Foundation Center, Guidestar, Nonprofit PRO Magazine, and SOFII, the showcase of fundraising innovation and inspiration.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Basics & More™ fundraising fundamentals self-guided courses were created with your busy schedule (and budget!) in mind.
If you’ve never taken an online course before, you’ll find that, unlike many other online courses, the materials for the Basics & More™ eCourses are released week-by-week. Why do I do this? I spent years working for small to mid-sized nonprofits prior to becoming a consultant. Training was sporadic, expensive, and oftentimes I found myself so overwhelmed with too much information at once in a workshop or conference (not to mention the rush to put out fires once I returned to the office), that I rarely got the opportunity to act on what I’d learned.
Basics & More™ classes were also founded on the educational theory of “chunking,” which is the strategy of breaking down information into bite-sized pieces so the brain can more easily digest new information.
You’ll find that receiving your training in these short chunks helps you focus on each module–one at a time–and encourages you to take action.
Additionally, these courses are designed to create your organization’s culture of philanthropy. When you enroll in a Basics & More™ class, you’ll have the opportunity to enroll up to seven team members (board members, staff, volunteers), to help ensure that everyone is on the same page.
Q. I took your Direct Mail class in 2014. Has this class been updated at all?
A. Yes, we update very Basics & More™ class every year. This year’s class includes more advanced segmentation and engagement tactics, as well as a brand-new never-before-seen live webinar from #donorlove guru, John Lepp.
Q. How does your online course work?
A. Every Monday (typically at 10 am EST), you’ll receive an email with a link to a password protected page containing that week’s recorded webinar and downloadable resources. Written guides are 10–20 pages in length and can be printed or read directly on your computer or pad. You do not need to be present for any live webinar trainings.
Q. It’s the holiday season. We’re working on our year-end campaign and will be off during the third week of class. How does it work if I miss a module?
A. No worries. Basics & More™ courses were designed with your busy schedule and personal freedom in mind! You’re welcome to proceed at your own pace — and you’re granted lifetime access to the materials upon registration. Loads of tools, tips, and insider secrets will be coming at you in droves, and you may not be ready to implement it all at once. And that’s perfectly fine. Learn how one Basics & More™ student applied the lessons – months after the class.
Q. Can I share the course with my development associate?
A. Yes, you can. The structure of this course, as well as the majority of the other offerings on my roster, are designed to bring your entire team on board — working, learning, and implementing together. Creating a culture of philanthropy means empowering your board members, staff, and volunteers about the most effective ways to fundraise. In keeping with my philosophies, your purchase price includes up to eight additional registrants. Promptly after your registration is processed, you’ll receive a Welcome email with instructions on adding team additions. If you don’t, please contact my assistant.
Q. I am a consultant and I have an idea for a class. How do you create your courses?
A. Basics & More™ classes are built around the Simple Development Systems’ rinse-and-repeat framework of storytelling, stewardship, and gaining a deep understanding of your donors’ motivations. If you have an idea for a class that fits in this model, email me at firstname.lastname@example.org.
Q. Is there any personal support during this class?
A. Absolutely. Throughout the duration of this course, you’ll have direct email access to me. Email me your questions, bounce ideas off me, and talk about how to implement the strategies at your own organization. Additionally, you’ll gain access to a private Facebook group created specifically for this course. From start to finish, I’m committed to helping you succeed! Additionally, many classes offer the option of intensive one-on-one coaching.
Q. Is this class guaranteed?
A. Yes. This class, like all of my Basics & More™ courses, is 100% unconditionally guaranteed. If you are unsatisfied with this course for any reason, I will refund your purchase price in full, no questions asked. That’s my guarantee to you…you will love this course!
Q. How do I register for this class?
A. Use the registration button.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment, you’ll receive a 30% commission. Click here to sign up.