Have you ever taken an online class or gone to a conference and gotten excited by the potential for your organization’s fundraising — but realized “My boss wouldn’t go for THAT!”
Maybe your organization has been through three development directors in the past two years. Or your nonprofit relies on activities — like events or a year-end campaign — for fundraising, rather than following a dedicated plan.
You’ve probably heard a lot about how developing a culture of philanthropy is crucial to your organization’s fundraising success.
But what does that actually mean? It sounds jargon-y, doesn’t it?
In our work here at Basics & More™ Fundraising we’ve trained thousands of nonprofit professionals just like you. And we’ve seen that oftentimes the biggest challenges come, not from not knowing the right way to do something, but from getting buy-in from your boss and board.
If you want your organization to raise as much money as it needs, you must have an organization-wide culture that supports fundraising. Silos are death. If the staff, board and volunteers all share a culture that sees fundraising as mission, your fundraising program will thrive.
In most organizations, the responsibility for building that culture will be yours. Fundraisers learn how to manage up!
You’ll discover how to engage leadership (your CEO and board).
And you’ll learn how to engage every staff member so they see fundraising not as a distasteful necessity, but a joyful aspect of the work they already do.
The great news? When your organization believes in philanthropy, donors feel a deeper connection to your work. And your results improve.
Imagine what it would be like to work in an organization where it just clicked…
Everyone understood that fundraising truly is everyone’s responsibility
Your board members were passionate, ready to give their help, and do whatever you asked of them
If this sounds good to you, plan to join Mary Cahalane and me in our all new Basics & More™ course, Raise More Money for four weeks of hands-on training that will cover all the bases and cost a fraction of what seminars and other less-comprehensive trainings run. It’s jam-packed full of material that will help you take actionable steps, including worksheets, exercises, recorded webinars and podcasts. Not only will your organization will be able to work, learn, and implement together, you’ll all have lifetime access to the materials.
These materials are yours now and months — even years — down the road!
What does building your culture of philanthropy mean to to the success of your organization? Simple Development Systems member Mandy Fischer of the Intervale Center writes,
“It is amazing what you can accomplish with an attitude adjustment. In addition to including a “culture of philanthropy” one pager with board and staff expectations in every new staff and Board orientation packet, we do a COP training for board and staff each year, and we constantly stress that development is a mission-aligned program of the organization.
As a result, everyone at the Intervale Center is a great ambassador who can articulate a case for giving.”
A powerful culture is achievable. You can make it happen.
Over 5,000 Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”
Director of Philanthropy
Central Region Heifer International
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Development Director, CEPAD USA
“Last fiscal year we had our best year ever. We reached out to lapsed donors and also segmented the database for our annual appeal. The result was a 15% increase in the number of supporters (I currently prefer the word “supporter” to “donor”) who gave to our organization. Pamela, thank you for everything you do.”
Katherine DiGiulio, Ph.D., CFRE
Mission Advancement Director
Congregation of Notre Dame
“I am really loving your Power of Thank You (POTY) course, and finding it so useful. Thank you so much. It has such great material. I am busy re-writing our online thank you letters. Our physical letters are great, handwritten etc., but our email ones were bad. I had never even checked them! I took your great advice, and gave ourselves a donation, and saw what happened. One system had a good thank you, the other didn’t. Thank you so much for making us think about this. It is so good to study something and instantly be able to make changes.”
Community Outreach Coordinator
Hope for the Nations
Here are the weekly course modules you will be receiving:
Week One: (May 28th) Why Culture is Critical to Your Organization’s Success
In Week One, you’ll discover what motivates your donors to give. You’ll develop a plan to implement this class, including which board and staff members you’ll be including.
Week Two: (June 4th): Defining a Donor-Centered Culture
What does it really mean to incorporate a donor-centered culture? In Week Two, you’ll discover how bringing donors into your mission changes your organizational culture for the better.
Week Three (June 11th): Self-Evaluation: How Do You Measure Up?
You’ll learn exactly where your organization stands and make a plan to train and lead your board and staff. How do you handle a toxic culture – or board member? How do you ensure that this hire is the right hire? What if you’re a virtual team?
Week Four (June 18th): Your Culture Systems
Be a “best place to work” with weekly, monthly, and yearly exercises to ensure you stay on track. In Week Four, you’ll develop your own values statement. Bringing in a consultant once a year for a board training won’t change your culture overnight. Lasting change takes consistency – and work. But knowing what to focus on and and how to incorporate training into your regular routine can make this as seamless as possible.
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”
Ruth Jones, Director of Fund Development, Presbyterian Manor
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
“I have thoroughly enjoyed and greatly benefited from all of the valuable classes you have offered! You are an amazing support for small nonprofits and I share your website with other nonprofit friends that I meet.”Renee Scott, Executive Director, Gilead House
This course is only $97!
Register for this Course$97
Raise More Money with a Donor-Centered Culture
Includes access to all class modules AND personalized one-on-one coaching!
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU’s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Helen Banks Routon
Director of Development & Community Relations
This course is taught by Pamela Grow, founder of Basics & More Fundraising.
Since 2009, Pamela Grow has been teaching nonprofit professionals how to take their donors from first-time gift to lifetime. Pam is the founder of Basics & More™ Fundraising, providing comprehensive donor-centered fundraising training online to thousands of nonprofit organizations worldwide. She is also the author of Simple Development Systems: Successful Fundraising for the One-Person Shop, considered by many to be the bible of small shop fundraising.
A pioneer in creating online training for nonprofit professionals, Pam created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the processes, curriculum, branding, systems, and launch for the Veritus Group’s Major Gift Academy, the preeminent online training for nonprofit major gift officers.
In 2010 Pam was honored to be named one of the 50 Most Influential Fundraisers by UK’s Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. She’s been featured by the Chronicle of Philanthropy, the Foundation Center and Small Shop Savior, column of NonprofitPRO Magazine.
Her weekly email newsletter, The Grow Report, reaches over 35,000 nonprofit professionals. And she did it all organically, without a massive advertising budget or any industry connections.
Mary Cahalane is the principal of Hands-On Fundraising, a Connecticut-based firm. She’s a consultant, copywriter, and blogger. She has worked with a variety of organizations from arts to international aid to community-based nonprofits. Her experience covers all areas of fundraising, but individual giving programs are a specialty. With her expertise in fundraising planning and donor communications, she helps you put donors at the center of your fundraising. Connecting your vision and your donors is the secret to a strong organization. Learn more about Mary here.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
All participants in this course will have direct email access to Pamela for questions about the course materials and how they apply to your nonprofit. Ask one question or one hundred questions…we’re here to help your organization succeed.
Basics & More™ fundraising fundamentals self-guided courses were created with your busy schedule (and budget!) in mind.
If you’ve never taken an online course before, you’ll find that, unlike many other online classes, the materials for the Basics & More™ courses are released week-by-week. Why do I do this? I spent years working for small to mid-sized nonprofits prior to becoming a consultant. Training was sporadic, expensive, and oftentimes I found myself so overwhelmed with too much information at once in a workshop or conference (not to mention the rush to put out fires once I returned to the office), that I rarely got the opportunity to act on what I’d learned.
Basics & More™ classes were also founded on the educational theory of “chunking,” which is the strategy of breaking down information into bite-sized pieces so the brain can more easily digest new information.
You’ll find that receiving your training in these short chunks helps you focus on each module–one at a time–and encourages you to take action.
Additionally, these courses are designed to create your organization’s culture of philanthropy. When you enroll in a Basics & More™ class, you’ll have the opportunity to enroll up to seven team members (board members, staff, volunteers) at no extra charge to help ensure that everyone is on the same page.
Smart fundraisers just like you have benefitted from Basics & More™ including Food for the Poor, the Salvation Army, Heifer International, Teach for America, Plan International, United Way, Habitat for Humanity, and thousands more.
Below are some of the most commonly asked questions. If you have a question on any Basics & More™ class, email me directly at email@example.com
Q. I took your class in 2014. Has this class been updated at all?
A. Yes, we update very Basics & More™ class every year, including new webinars, updating technology, and more.
Q. How does your online course work?
A. Every Monday (typically at 10 am EST), you’ll receive an email with a link to a password protected page containing that week’s recorded webinar and downloadable resources. Written guides are typically 10–20 pages in length and can be printed or read directly on your computer or pad. You never need to be present for any live webinar trainings.
Q. It’s the holiday season. We’re working on our year-end campaign and will be off during the third week of class. How does it work if I miss a module?
A. No worries. Basics & More™ courses were designed with your busy schedule and personal freedom in mind! You’re welcome to proceed at your own pace — and you’re granted lifetime access to the materials upon registration. Loads of tools, tips, and insider secrets will be coming at you in droves, and you may not be ready to implement it all at once. And that’s perfectly fine. Learn how one Basics & More™ student applied the lessons – months after the class.
Q. Can I share the course with my development associate?
A. Yes, you can. The structure of this course, as well as the majority of the other offerings on my roster, are designed to bring your entire team on board — working, learning, and implementing together. Creating a culture of philanthropy means empowering your board members, staff, and volunteers about the most effective ways to fundraise. In keeping with my philosophies, your purchase price includes up to eight additional registrants. Promptly after your registration is processed, you’ll receive a Welcome email with instructions on adding team additions. If you don’t, please contact my assistant.
Q. I am a consultant and I have an idea for a class. How do you create your courses?
A. Basics & More™ classes are built around the Simple Development Systems’ rinse-and-repeat framework of storytelling, stewardship, and gaining a deep understanding of your donors’ motivations. If you have an idea for a class that fits in this model, email me at firstname.lastname@example.org.
Q. Is there any personal support during this class?
A. Absolutely. Throughout the duration of this course, you’ll have direct email access to me. Email me your questions, bounce ideas off me, and talk about how to implement the strategies at your own organization. Additionally, you’ll gain access to a private Facebook group created specifically for this course. From start to finish, I’m committed to helping you succeed! Additionally, many classes offer the option of intensive one-on-one coaching.
Q. Is this class guaranteed?
A. Yes. This class, like all of my Basics & More™ courses, is 100% unconditionally guaranteed. If you are unsatisfied with this course for any reason, I will refund your purchase price in full, no questions asked. That’s my guarantee to you…you will love this course!
Q. How do I register for this class?
A. Use the registration button.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment, you’ll receive a 30% commission. Click here to sign up.