How do you navigate the waters of fundraising without feeling overwhelmed and overloaded?
You’re awash in information overload on every conceivable topic, including fundraising. With all of that’s out there, from the do’s to the don’t’s, to the dozens of fundraising ‘gurus’ and marketing companies vying for your attention, how do you take control of your ship and steer it in the right direction?
In 2017, how will you…
- create a fundraising plan to take your organization to fully funded
- develop your 12 month donor communications calendar
- grow your monthly donor program
- get corporate sponsors
- find time for face time with major donors
- bring in new donors
- build your base of foundation support
- generate free publicity for your nonprofit
- grow your online fundraising
- raise more major gifts
- develop your planned giving program
- build a donor-focused culture, and
- raise more money!
Introducing The Basics & More eCourse All Access Ticket
With Basics & More™ 2017 All Access Ticket, you’ll have access to the entire Basics & More curriculum, guaranteed to cut down on the overwhelm, create your donor-centered organization, and get your organization on the right track toward long-term, sustainable fundraising.
Does your boss tell you “that’s not the way we do things around here”? Basics & More classes were created with the purpose of getting everyone in your organization on the same page, raising money the donor-focused way.
This limited time offer is a package deal consisting of over 20 of my Basics & More™ courses geared toward nonprofit organizations just like yours. By themselves, they’ve achieved results for nonprofits who’ve actively participated and engaged themselves in the material every week. Together they’ll help put your organization on the map. In fact…
In only one to two hours a week, you’ll learn the funding secrets to growing your organization to its first million…and beyond.
You spoke, and I listened!
In my recent Basics & More survey, I asked you which fundraising topics you wanted to learn more about. These were the top six:
- Donor communications
- donor-centered fundraising
- online fundraising
- donor retention
- donor acquisition
- board member fundraising
Fear information overwhelm no more! We’ve got you covered so that you can finally stop trawling through a never-ending sea of information and start focusing on what it takes to catapult your organization to lasting fundraising success by always putting your donors front and center.
The Basics & More™ fundraising fundamentals are affordable trainings delivered over the course of three to four weeks. Instead of being overwhelmed with too much material delivered in a conference setting, workshop or webinar, the Basics & More courses have been created to guide you incrementally, step-by-step toward achieving your smart fundraising goals, while working at your own pace. These multi-media trainings are delivered via email and including recorded webinars from the top trainers in the business (featuring Tom Ahern, Amy Eisenstein, Jeff Schreifels, Gail Perry, John Lepp, Lori Jacobwith, Lynne Wester and more), as well as podcasts, worksheets, guides, a private discussion group and bonuses. Download the 2017 class schedule by clicking here.
In instances where it makes a difference, you’re encouraged to enroll your entire team — volunteers, staff, board — to maximize your results and have everyone on the same page, working toward the same goals. This year we’ll be offering the opportunity to become certified as a Basics & More fundraising expert.
Signing up individually for each course (and many organizations do), even at Early Bird pricing, would run your organization over $1600!
$549.99 — or 3 payments of $183.33
What are you waiting for? Make 2017 count.
Schedule of 2017 Courses
(subject to change)
Your Fundraising Plan and Case for Support
Your plan and your case statement are two of the most important items you will ever create for your organization. Use this class to develop your 2016 fundraising plan and a case statement that produces exceptional results for your nonprofit.
Your Donor Engagement System
Communicate more and you’ll raise more money. Your Communications Calendar will guide you through creating a 12 to 24 point touch plan guaranteed to keep your supporters engaged and giving throughout the year.
Do your board members say they’ll do anything but fundraise? How can you reasonably expect foundations to fund you when members of your board won’t donate? Use this course to create a passionate, engaged board that’s eager to share your mission. With Sandy Rees.
Nonprofit Print and Email Newsletters
Learn the ins and outs of creating your fail-safe system of producing donor-focused, revenue generating print and email newsletters.
Start and Grow Your Organization’s Monthly Giving Program
Monthly giving is the holy grail of fundraising. Learn how to create and grow your organization’s monthly giving program. Includes extensive examples of direct mail monthly giving appeals and recorded trainings from Erica Waasdorp.
Spring Direct Mail Appeal
Your spring fundraising appeal, from start to finish.
Power of Thank You
The often copied, never duplicated original course created to infuse your organization with a culture of gratitude, donor love, and the creation of the stewardship systems guaranteed to power donor retention.
Donor Acquisition 101
How will you be bringing new donors into your pipeline? In Donor Acquisition 101 you’ll learn how to effortlessly create the systems to bring new donors on board, from turning your event attendees into donors, to networking and speaking opportunities, and more.
Everything you need to create and market your organization’s planned giving program. Includes recorded training from Tom Ahern and an extensive collection of examples of direct mail bequest marketing from nonprofit organizations just like yours.
Hiring Your First Development Director
How do you ensure that your first fundraising hire stays the course to grow long term donor relationships. In Hiring Your First Development Director, we’ll give you the tools to hire the best fit for your organization.
Getting Started With Major Gift Fundraising
Featuring trainings from Amy Eisenstein, Jeff Schreifels, Gail Perry, and Rory Green, this course will provide you with the structure you need to begin your organization’s major gift program.
Fundraising With Businesses
I team up with Linda Lysakowski to navigate the ins and outs of relationships between your nonprofit and businesses. You’ll learn which sponsorships are worth pursuing, as well as how to initiate and sustain them.
Getting to $1 Million
If your nonprofit is consistently raising less than $1 million a year and you know that raising $1 million or more per year would allow your nonprofit to do far more good with far less stress and hassle, this course with Joe Garecht and I will set you on the right track toward raising more money — much more!
Is your organization sharing the right kinds of stories, and telling them in the most emotionally compelling way possible? Here, I’ll cover all of the bases so that by the end, your stories have the power to inspire donors to give.
Your Annual Gratitude Report
Everything you need to create an annual report your donors will want to read, from start to finish, including timeframe, writing, printing and more. Specifically tailored to the needs of smaller budgets.
How to Get Free PR For Your Nonprofit
If you aren’t using PR, and using it the right way online and off, you’re missing one of the cheapest, and most powerful ways to market your organization. In How to Get Free PR For Your Nonprofit, you’ll learn how to find and use free publicity for your nonprofit.
Smarter Event Fundraising
Finally. A step-by-step system for fail safe event fundraising your donors will love! Includes training on turning ticket buyers into donors. With AJ Steinberg.
Supercharge Your Year-End Fundraising
Your organization could be raising 70% of donations within the last eight weeks of the year. Regardless of where you are, this course will enable you to maximize your potential. Joe Garecht and I show you how.
Year End Direct Mail Appeal
Start now to create your organization’s best year-end direct mail appeal…and raise more than ever before!
Online fundraising consists more of slapping a donate button on your website and crossing your fingers. Online Fundraising | Basics & More™ teaches you the strategies of list-building, writing for the web, creating your 3-5 series email campaign series, developing a donor-focused donation process and more.
Created for smaller nonprofits without a dedicated grantwriter, Foundation Funding provides the basics of developing your organization’s portfolio of general operating support grant funders.
Creating Your Mid-Level Donor Program
Your Strategic Plan
Are strategic plans passé? Yes…and no. We’re all acquainted with the strategic plan created five years ago…and never implemented. Your Strategic Plan will guide you through the processes of creating your strategic plan (with or without an outside consultant) and, most importantly, implementation.
Charting Your First 100 Days
In Charting Your First 100 Day, you’ll learn which metrics you need to focus on first as a new development director. Plus, you’ll be provided a weekly plan for quickly learning your organization’s mission and history, understanding your donor base, educating and inspiring your ED and board members, and then some. You’re navigating some choppy waters, but this course will provide the tools you need to steer your organization’s ship with confidence.
Frequently-Asked Questions (FAQs)
Q: What are Basics & More™ fundraising fundamentals ecourses?
A: Basics & More™ courses are delivered to your inbox on a week by week basis. Why weekly? Through studies we know that approximately 5% of conference attendees actually act on what they’ve learned. Based on fundraising best practices and the latest research in brain science behavior, Basics & More™ fundraising fundamentals eCourses have been created to guide you incrementally toward navigating the waters of fundraising without feeling overwhelmed, implementing what you’ve learned, and getting your organization on the road to long-term sustainability.
To date, Basics & More™ eCourse topics have included stewardship (Power of Thank You), direct mail fundraising, board fundraising, monthly giving, nonprofit storytelling, online fundraising, foundation fundraising, major gift fundraising, writing your fundraising case for support, and more. Often imitated but never duplicated, Basics & More™ are the leaders in the industry because they get serious results and are the holy grail for organizations in it for the long haul.
These courses couldn’t be more flexible. There are no live webinars you need to be present for, nor will you ever need to be “in class” at a scheduled time. All podcasts and recorded trainings are available on demand. And, once you register, the materials are yours to keep, to re-use when you need a refresher, or to share with a new volunteer or staff member. So even if you can’t go through all of the class materials right now, you can read and listen at your leisure. There are no tests or quizzes, only solid information that you can review whenever you are ready. To reap the benefits, all we ask is that you review the lesson plans in order. It won’t work properly otherwise. But the timing? That’s all up to you!
Read about how one participant fit a Basics & More™ course into her busy schedule by clicking here.
After you enroll in a Basics & More™ eCourse, every Monday morning, you’ll receive (via email) comprehensive guides, worksheets, recorded podcasts and webinars, covering the topic of the week that you can read on your computer, smartphone, tablet or e-reader, or print out to read at your convenience. Each guide contains 10-20 pages and presents everything you need to know to grow your organization’s fundraising.
Q: What is the Basics & More™ All Access Ticket?
A: The Basics & More All Access Ticket was created after we observed many of our subscribers, when registering for courses individually, were spending in excess of what my membership costs over the course of a year. Basics & More™ All Access Ticket gives committed learners the option to enroll for the entire roster of Basics & More™ courses for one low price.
Q: How does the Basics & More™ All Access Ticket compare to other membership programs on the market?
Honestly, there is simply no comparison. Most membership programs are a mish-mosh of webinars. No membership program or training comes close to providing the step-by-step, rinse-and-repeat system of fundraising success of Basics & More.
And only Basics & More™ recognizes that every individual prefers different learning styles and techniques. We incorporate a variety of mediums in every class – webinars, podcasts, written materials, and exercises – so you’re never bored. True fundraising success comes from understanding that everyone is responsible for fundraising. That’s why every course comes with the opportunity to enroll eight team members.
Q: Are some of these classes repeats?
A: We’re constantly in the process of revising and updating the Basics & More™ courses from one year to the next (for example, in our Year-End fundraising course this year, we included two all-new example booklets, one featuring Giving Tuesday campaigns and the other showcasing year-end email campaign examples from a wide variety of nonprofits) to keep them current with the latest fundraising strategies.
Even if you’ve already taken a couple of courses, you won’t want to miss this opportunity. Why? Well…
Each course costs less than $16.
That still sounds like an amazing offer, yes? Especially considering that the full package, even if you bought each separate course on an Early Bird basis, would amount to over $1600!
Q: I’d like to sign up but I need to access the Nonprofit Storytelling course before you have it scheduled to release. Would I be able to take it sooner?
We would be happy to share Nonprofit Storytelling | Basics & More™ with you earlier than the scheduled month of August.
Q: What if I leave my position? Do you offer a refund on the Basics & More All Access Ticket?
A: We normally offer an unconditional money back guarantee for the individual Basics & More™ courses, but we won’t be offering any refunds for the All Access Ticket. In this case, you’ll be granted access to an abundance of material for an unbelievably low price. These are tried and true methods that have achieved phenomenal results for nonprofits just like yours, and we have the testimonials to prove it.
Q: This looks fantastic and if it’s as practical as it appears and as practical as your testimonials make it out to be it is EXACTLY what I am needing in the coming year.
We have the infrastructure, but I need a plan and tips re: creation/execution of the plan. We are so small that we don’t & won’t likely have a Development Director in the near future. It is up to me (sounds familiar I’m sure). Would please clarify:
1: $549: Does this fee really allow me & up to 8 members of my team to attend ALL of the classes w/in the 2017 roster?
A: At the start of each course, you’ll receive a Welcome email with the opportunity to register additional team members (yes, up to 8).
2: Is it possible to review any of your classes online so that the principles can be learned/applied through repetition?
A: These are ecourses and the materials are yours to keep. We often have students who review courses months or even years later.
3: Are classes scheduled at a certain time each week? (The roster appears to be monthly, but references “Four Weeks”. What does that mean – 1 class per week for four weeks?)
Classes are typically released on Monday mornings at 10 am EST. Occasionally, if we’re working with new students, the schedule might shift to Tuesdays at 10 am EST.
Q. How does the three-part payment plan work?
A. We’re offering a three-part payment plan for the Basics & More™ All Access Ticket. When you sign up for the payment plan, you’ll make one $183.66 payment now. The remaining $183.66 payments follow in the next two months.
Q. I’m a nonprofit consultant. Can I sign up for the Basics & More™ All Access Ticket to share with my clients?
A. Basics & More™ courses were created to benefit small to mid-sized nonprofit organizations. We encourage you to register for our affiliate program for Basics & More™courses. Sign up here.