Course Description
Basics & More™ All Access Pass
What does your fundraising plan for 2024 look like?
More importantly, how will you get there?
We can all agree that the past three years have been beyond challenging. Together, nonprofits faced a worldwide pandemic, unrest, staffing issues, and an economy in turmoil.
You handled canceled fundraising events, boards reluctant to fundraise, and a loss of in-person meetings.
Many organizations prospered. But many found their fundraising on hold, crippled by limited resources or staffing. They’re paralyzed and left wondering how to move forward.
You’re struggling to raise money and you don’t have time to waste.
In order to fundraise effectively, you need the right tools and training. Your Basics & More All Access Fundraising Ticket provides both so you can hit your fundraising goals.
With our online fundraising classes, you’ll get everything you need to know to start or grow your nonprofit’s fundraising systems. Plus, we provide templates, tools, and resources so you can get started right away.
“So…a cheesy testimonial for your “All-Access Ticket” that we bought at the beginning of the year…. My email box was FULL of great looking free and paid webinars, and I’m sure they all would bring some value to my agency. It was just too much to sift through everyday! After we subscribed, I unsubscribed from everything else, and it had such a nice calming feel to my inbox! I’m working my way through the newsletter one right now, and it’s perfect! I revamped it to focus more on the donor and it’s going out next week!”
Julie
Classes and webinars abound on the best ways to fundraise, but they can be overwhelming and time consuming to research. Which ones are worth your time? And even if you pick the right one, there’s no guarantee it will work for your nonprofit.
Cut through the clutter with All Access Fundraising Ticket. Since 2009, I’ve curated the best fundraising classes and webinars available on the tactics that work. Time to raise more money for your nonprofit!
Here at Basics & More fundraising, we’ve witnessed firsthand some incredible successes including…
- An organization that did their first-ever spring fundraising appeal (despite COVID and in spite of a boss who didn’t want to fundraise) and beat the goal by almost 300%
- Organizations doubling – and even tripling – their monthly donors!
- Nonprofits engaging in their first wildly successful digital campaigns
- And hundreds more!
Uncertainty will continue into 2024. But with the right plan for current trends, you can sail confidently into 2024 — using the strategies that REALLY work for small nonprofits.
Picture this. What if you had everything you needed to take your fundraising to soaring new heights…right at your fingertips, and all in one place?
What if you had a system that covered all the bases, with all the tools your nonprofit needs to fundraise big in 2024…and far beyond?
And what if you could get your whole nonprofit on board, focused on the right things and achieving the best possible results, for one low price?
What if you could have it all on sale?
2024 is almost here, and our Basics & More All Access Ticket is back and better than ever. What does it give you?
15+ classes that outline a roadmap providing every chance for YOUR fundraising success
More tips, tools, downloadable templates, and bonuses then you can imagine. Constant support from one of the nation’s top fundraising experts.
Weekly motivation and learning through MotivateMonday, our flash 30 minute sessions.
The opportunity to connect with other fundraising pros to share ideas and talk about how to go forth and make fundraising magic happen
“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:
- Established a policy of hand-addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
- Established a policy of having Board members hand-write thank-you notes to all donors;
- Established a policy of phoning donors who give $250 or more;
- Created a Fundraising Plan;
- Segmented our donor database into six categories;
- Creating a Planned Giving plan and launched our campaign;
- Created a Case for Support (one of the most challenging assignments);
- Made our fundraising letters donor-centric and used storytelling as a model;
- Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’.
This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two-and-a-half-year period.”
Barb, Board Member
And much, much more!
Most importantly, with the Basics & More All Access pass, you’ll turn off the noise and gain clarity. Our tentative schedule of Basics & More™ classes for 2024 include the basics you’ve come to know and rely on, like Your Fundraising Plan & Case for Support, creating your donor communications plan, Board Fundraising, Revenue Generating Nonprofit Newsletters, the most extensive monthly giving training available, The Power of Thank You, Planned Giving, Digital Fundraising Masterclass, and more.
Right now, you can have access to all of this for an all-time low price of $999.99 for the entire year.
If you bought each of these classes even at Early Bird pricing (and some nonprofits do!), it would run you over $2500! You’re getting all the tools you need for a fraction of the actual pricing.
Also included with this year’s Basics & More All-Access Ticket: The Third Edition of Simple Development Systems: Successful Fundraising for the One-Person Shop (note: You will receive the digital version of the book.).
2024 Course Schedule
January
Your Fundraising Plan and Case for Support
Your plan and your case statement are two of the most important items you will ever create for your organization. And now, in the midst of economic uncertainty, your plan and case statement are more critical than ever before. Use this class to develop your 2024 fundraising plan and a case statement that produces exceptional results for your nonprofit.
$249/EB $179
Your Supporter-Centered Communications Calendar
Communicate more and you’ll raise more money. It’s as simple as that. In this four-week class you’ll discover how to create your own 12 point donor touch plan guaranteed to turn your supporters into partners and create sustainable revenue you can rely on.
$249/EB $179
February
Profitable Donor-Centered Newsletters
Add donor-focused print and email newsletters to your ‘Ask, Thank, Report’ systems and watch your fundraising skyrocket. One of the students from our original class raises $2 million a year with her organization’s donor newsletter alone. In this four-week class you’ll discover the secrets to print and email newsletters that raise money.
$249/EB $179
Monthly Giving Masterclass
If there’s anything the pandemic years has taught us, it’s this: monthly giving is the holy grail of fundraising. Discover how to create and grow your organization’s monthly
giving program. Regardless of where you are in your monthly giving program, this extensive class will take you to the next level. Includes trainings you won’t find anywhere else.
$249/EB $179
March
Direct Mail Masterclass
Just in time for your spring fundraising appeal, discover the latest secrets to direct mail fundraising, the small shop fundraiser’s powerhouse. You’ll build a fundraising campaign that brings back lapsed donors and raises more from current donors.
$249/EB $179
Nonprofit Storytelling Masterclass
The original storytelling class for nonprofit staff, board members, and volunteers. You’ll discover how to use storytelling on your website, in social media, in grant proposals, and even in sponsorship
$249/EB $179
April
Legacy Giving Intensive
Everything you need to create and market your organization’s planned giving program. Includes three recorded premium trainings you won’t find anywhere else, along with an extensive collection of examples of direct mail bequest marketing from nonprofit organizations just like yours.
$249/EB $179
May
Your Fundraising Board
Do your board members say they’ll do anything but fundraise? How can you reasonably expect foundations to fund you when members of your board won’t donate? Use this four-week course to create a passionate, engaged board who are eager to share your mission.
$249/EB $179
Donor Acquisition 101
How are you keeping your donor pipeline full? In Donor Acquisition 101 you’ll learn how to effortlessly create the systems to bring new donors on board, from turning your event attendees into donors, to networking and speaking opportunities, to turning your website into a lead generating machine, and more.
$249/EB $179
June
Raise More Money With Supporter Surveys
Your donors are your best teachers. When you make the time to listen. Donor surveying will help you uncover your best planned, major, and even monthly giving prospects. And if you’re planning a capital campaign any time soon, you would be wise to start with a donor survey.
$249/EB $179
July
Getting Started With Major Gift Fundraising
Featuring insider trainings from leading major gift fundraisers, this four-week course will provide you with the structure you need to create your major gift program — even in the smallest nonprofit.
$249/EB $179
August
Your Annual Gratitude Report
What if your nonprofit’s annual report could be transformed into a document that donors and funders loved to read — and share? What if it raised serious revenue? Everything you need to create your organization’s revenue-generating annual report, from start to finish, including timeframe, writing, printing and more. Specifically tailored to the needs of smaller budgets.
$249/EB $179
September
Power of Thank You
The best thing you can do before your EOY appeal is to shower your donors with impact — and gratitude. This original course was created to infuse your organization with a culture of gratitude, donor love, and the creation of the stewardship systems guaranteed to power lifetime donor retention, including legacy giving.
$249/EB $179
October
Foolproof Year-End Fundraising
Our signature six-week masterclass has resulted in nonprofits worldwide doubling and even tripling the results of their year-end appeal. Your organization could be raising 70% of donations within the last eight weeks of the year. Regardless of where you are, this course will enable you to maximize your potential.
$249/EB $179
November
Digital Fundraising Masterclass
Online fundraising consists more of slapping a donate button on your website and crossing your fingers. In Online Fundraising | Basics & More™ you’ll discover what really works for small nonprofits online. Including the secrets of growing your email list, how to raise more money with your emails, Google grants, developing a donor-focused donation process, and more.
$97 Early Bird, $129 Full Price
December
No Classes
About Pam
Pam’s the author of Simple Development Systems: Successful Fundraising for the One-Person Shop, the founder of The Fundraising Calendar, the founder of Basics & More Fundraising, and co-founder of Veritus Group Academy.
In 2010 Pamela was named one of the 50 Most Influential Fundraisers by Civil Society magazine. She was recently named one of America’s Top 25 Fundraising Experts, and appeared on BizTech’s 2023 Nonprofit IT Influencer List.
Pam’s been featured by the Chronicle of Philanthropy and the Foundation Center, has written for NonprofitPRO magazine and contributed to SOFII, the showcase of fundraising innovation and inspiration.
She has taught her fundraising methods to over 10,000 smart nonprofit professionals across the world through Basics & More Fundraising.
Reviews…
“Your classes have been invaluable…In my first year here we raised 47k with the EOY, my second year after taking just one of your classes I raised 100k, last year I raised 140K!
I am using the ask, thank, report, repeat system, and when I ran a survey to jump off my EOY campaign I found that donors like the personal stories, the student success stories, and they also mentioned that the communication was much better in the last 3 years, I could not have done this without you!”
Jacklyn Stetson
San Juan Diego Academy
“My colleague and I went through your master class on writing a winning appeal letter a few months ago. We brought in more than $10,000 over our goal and a good number of lapsed donors responded to our letter!”
Sigorney Dorsey
Public Relations and Development Coordinator
Lutheran Social Services of the Virgin Islands
“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization. Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.
And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!
Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real-time input that was invaluable.
Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!
I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”
Laurie Schaefer
Director of Donor Engagement & Special Events
ACDS
“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:
- Established a policy of hand-addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
- Established a policy of having Board members hand-write thank-you notes to all donors;
- Established a policy of phoning donors who give $250 or more, including sustaining donors on the anniversary of their gift;
- Created a Fundraising Plan;
- Segmented our donor database into six categories;
- Creating a Planned Giving plan and launched our campaign;
- Created a Case for Support (one of the most challenging assignments);
- Made our fundraising letters donor-centric and used storytelling as a model;
- Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’ (done as a limerick this year).
This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two-and-a-half-year period.”
Barb Prescott
Board Member
“Your book is incredibly helpful. I’ve started going through it and every page is filled with excellent advice and tips. Some of the people you quote, like Ken Burnett I know personally. He has been kind enough to put some of my old work on SOFII, I used to do fundraising and member recruitment for Amnesty and about 17 years ago helped found the Bhopal Medical Appeal.”
Indra Sinhah, Author
Thousands of Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
Affiliate Program
I found the substance as well as the form of presentation very compelling. I intend to recommend it to some of my clients who desperately need annual fund enhancement. Also, I will use it with my graduate students at Brandeis University where I teach fundraising management—and have for the past 22 years.”Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment tracked to you, you’ll receive a 30% referral. To apply to be a valued Basics & More™ Affiliate Partner, click here to email me.