Basics and More Fundraising

Nonprofit fundraising fundamentals online training

Motivate Monday Webinars (Archives)

What is Motivate Monday?

Every Monday at 1:00 pm ET nonprofit professionals gather from around the world to share their most recent successes, learn from the top professionals in the sector, grab an easily implemented tip for the week, and get inspired! Save your seat by clicking here. And, if you’re new to Motivate Monday and you’d like to catch up, scroll through the Archives below.

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August 31, 2020

We’re months away from year-end fundraising. What should you be doing to improve your online giving experience?

August 17, 2020

How to work with your board members during a global pandemic.

August 10, 2020

Join us as we review the steps to a year-end fundraising campaign.

July 27, 2020

What’s working during COVID-19? New stats from Bloomerang and the author of our August book drawing, Steven Shattuck.

July 20, 2020

How does the smallest nonprofit maximize media? Join us for this special episode of MotivateMonday when our guest is Antoinette Kerr, author of Modern Media Relations for Nonprofits.

July 13, 2020

Join us as Kathleen Kennedy walks us through maintaining a solid donor communications system in a small shop.

March 9, 2020

Julie Cooper shows you how to greet your new email subscribers with a warm welcome using a series of automated emails. In the session, Julie will give you a simple formula and template for writing the series. You’ll inform, build trust, and encourage the new subscriber to take the natural next steps with your nonprofit… all on autopilot!

March 2, 2020

Why call a first-time donor?

February 24, 2020

What’s the roadmap to successful digital? Learn more with the author of this month’s book drawing, Jen Newmeyer!

February 17, 2020

Join us as Amanda and Kimberly explore how leading with your budget and making friends with your finance team can lead to far more success in grantwriting!

February 10, 2020

Runnin’ ragged with social media? Join us for 5 Habits of Successful Nonprofit Social Media Managers in 2020.

January 27, 2020

One of Your Most Important Fundraising Systems: Discover why every nonprofit should have a robust monthly giving program and steps to make it happen.

December 9, 2019

How are you keeping your NEW Giving Tuesday and EOY donors? Create your organization’s new donor welcome systems.

December 2, 2019

What should you be focusing on to get a head start in 2020? Join us as T. Clay Buck, CFRE, shares his best tips for rocking 2020!

November 25, 2019

How are you capturing your best stories for year-end fundraising? Join us as Julia Campbell, author of Storytelling in the Digital Age: A Guide for Nonprofits, shares her best tips.

November 4, 2019

Is your nonprofit using video yet? One of (if not THE) best ways to use video is for thanking donors. Join us as JD Beebe of ThankView explores the ThankView platform and shares ways you can add the personal touch by thanking your donors with video.

October 21, 2019

7 Communication Practices for Optimal Donor Stewardship with Pamela Grow.

October 7, 2019

Facebook Birthday Fundraising is great! But how are you building relationships? Join us as Nick Burne from GivePanel joins us to talk about how to better thank and acquire new donors on Facebook.

September 30, 2019

Does your donation form make it easy to give? Abby Jarvis from QGive with 6 No-Fail Tips for Year-End Donation Forms.

September 9, 2019

August 19, 2019

What does a year-end fundraising plan look like? Pamela Grow shares tips for a multichannel campaign.

August 12, 2019

Special guest star Tom Ahern joins us for a quick overview of his newest book, If Only You’d Known…You Would Have Raised So Much More.

August 5, 2019

Fundraising with business guru Joe Waters joins us to share simple, easy ways you can get businesses involved in generating revenue for your nonprofit.

July 29, 2019

The author of How to Raise More Money Online for Your Nonprofit joins us for a digital fundraising overview.

July 22, 2019

July 8, 2019

What SHOULD small shops be focusing on when it comes to social media? Join us as Julia Campbell shares strategy tips.

June 24, 2019

What’s the difference between an annual report and a Gratitude Report? In this session, you’ll discover why a Gratitude Report is your best method of creating a simpler annual report that your supporters will love!

  • Download Slides (PDF)
  • Download Materials (PDF)
  • Download Your Nonprofit Annual Report Checklist (PDF)

June 17, 2019

Nonprofit Fixer Sean Kosofsky joins us again for a session on creating the Rockstar Board of Your Dreams!

June 3, 2019

Join us as Charlotte Field, author of You Can’t Take It With You: The Art and Science of Legacy Fundraising, delves into what your digital program needs to have for your planned giving program to succeed.

  • Download Slides (PDF)

May 20, 2019

What are the biggest mistakes you might be making in fundraising? Join us for this session when our guest, Andrew Olsen, discusses his new book, 101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them.

  • Download Slides (PDF)

May 13, 2019

How are you creating the stories that resonate with your donors? Join us as fundraising consultant Sue Kindred shares tips.

May 6, 2019

How do you build relationships with grant funders…BEFORE the grant? My favorite grantmaking resource, bar none, Diane Leonard returns for an encore Motivate Monday engagement!

April 22, 2019

Running ragged, thinking that you’ve got to be on every social media platform out there? Denisa Casement shares what’s REALLY working in digital today (beyond the hype).

April 15, 2019

Fish your own pond! Learn how to increase your second gift conversion rate and use analytics to raise more money and save yourself time. From long-term donor value to donor reactivation to consecutive years of giving – we learn how to use these important metrics in fundraising.

April 8, 2019

What’s new in donor acquisition? In this episode of Motivate Monday, Nick Ellinger from The Agitator/Donor Voice joins us to explore a new model where you give something of value to get a constituent, then convert them to become a donor. You’ll discover how this can be profitable and have a better donor experience.

April 1, 2019

Fundraisers tend to focus on The Ask, and with good reason. But what happens next? When you hear the words, “Yes, I’d like to help,” how will you respond? In today’s webinar, we dive deep into the next phase of the conversation, and show how you can use after-the-yes questions to strengthen relationships with your donors.

  • Download Slides (PDF)
  • Download “After the Yes: Questions You Can Ask Donors” (PDF)

March 25, 2019

Do you need mobile bidding for your next charity auction? Probably NOT. The Queen of Charity Auctions explains…

March 18, 2019

What are the 5i’s and how can they help your fundraising? Watch and find out!

March 11, 2019

It’s a corporate sponsorship bonanza! And it’s easier than you think…

March 4, 2019

Discover how using donor personas and increased segmentation can skyrocket your fundraising!

February 25, 2019

Discover some of the latest fundraising stats and how to implement the Ask, Thank, Report system at your nonprofit.

February 18, 2019

Join us as Aimee Vance shares how she doubled one organization’s fundraising in one year using the Ask, Thank, Report model.

February 11, 2019

Turn your board members into fundraising superstars!

February 4, 2019

Are you a shy fundraiser? In this session, you’ll discover how to use your superpowers as introvert.

January 28, 2019

All donors are not created equal. How can you use data to show all your donors love, while still being strategic? In this Motivate Monday, T. Clay Buck, CFRE, joins us to present Focus on What Matters (A data-inspired look at setting fundraising priorities). Once you discover the power of deep segmentation, you’ll want to go on and on.

January 14, 2019

What kind of systems will your organization need to have in place in 2019? In this episode of Motivate Monday Pamela Grow shares the latest trends in nonprofit fundraising.

  • Survey Letter Template Download

January 7, 2019

With the competition for donor dollars ever increasing, nonprofit organizations need to show impact and connect with donors on a more personal level than ever before. In this Motivate Monday session, guest Mike Buckley, CFRE, will cover strategies to bring our donors closer to our organizations — resulting in deeper relationships and increased revenue.

December 17, 2018

The past two years have been tough on our sector. How are you coping? In this MoMon session, one of my favorite Motivate Monday guests, Beth Kanter, returns for an encore. She discusses how you can you practice good self care when it seems like there aren’t enough hours in the day, how your organization can embrace a culture of well-being and more.

December 10, 2018

How are you sharing your organization’s story on social media with no budget and a staff of one? Join us as Josh Hirsch demonstrates new tools you need to know.

December 3, 2018

Denisa Casement, CFRE shows you what you can do NOW to dramatically increase end-of-year giving.

November 26, 2018

Could your nonprofit add an additional revenue stream with earned income? Mazarine Treyz guests on this episode.

November 19, 2018

Pamela Grow shares tips and downloadable tools for KEEPING your #GivingTuesday and online donors this season.

  • Lisa Sargent Gratitude Grab Bag
  • Your Email Thank You Template
  • Your Thank You Letter Template
  • Your Thank You Call Script

November 5, 2018

Julia Campbell presents five ways to grow your email list using social media.

October 16, 2018

Learn what you need to know to be compliant.

October 8, 2018

How are you getting ready for year-end fundraising? An integrated plan is key.

October 1, 2018

Join us as Jay Love, Co-Founder and Chief Relationship Officer at Bloomerang, covers why and HOW you should survey your donors regularly.

September 24, 2018

Do you have a plan for Giving Tuesday? In-the-trenches fundraiser Leslie Clay shows how to maximize giving days.

September 17, 2018

How can you get appointments with major gift and legacy gift prospects? It’s easier than you think – once you know the secrets.

September 10, 2018

How could a *mock review* process increase your chances of winning grant funding?

August 20, 2018

August 13, 2018

What’s the ONE little mistake that could be costing your nonprofit MILLIONS? Join us as Steven Shattuck shares results from his survey on nonprofit planned giving.

August 6, 2018

How will you ramp up your year-end giving in 2018?

July 30, 2018

How will you rock your 2018 year-end fundraising? Download your free year-end fundraising checklist!

Downloads

  • Get the Year-End Campaign Checklist
  • Get the Board Fundraising Menu
  • Get the Slides

July 23, 2018

Sarah Ali, digital strategist with Grassriots, joins us to share the results of implementing a monthly giving “upsell” lightbox to your online giving page.

July 16, 2018

Donor love in a small shop with limited time and resources? Yes! Join us as Leslie White Clay shares her fun, simple strategies.

July 9, 2018

Brian Saber presents key concepts from his new book, Asking Styles!

June 25, 2018

Did you know that every year, about $4 to $7 billion of matched donations is left unclaimed? Even though $2 to $3 billion is donated through matching gift programs every year, only about one in 10 eligible donors match their donations. What if it was easy to get your share? In this episode of Motivate Monday, Hannah Silvers of Double The Donation joins us to show how you can raise more through matching gifts.

June 18, 2018

Julie Edwards of the Humane Society of Northeast Georgia shares how to do Facebook Live to show impact and love your donors.

  • Download Slides (PDF)

June 11, 2018

Join us as Sparkly Lawyer Extraordinaire Gena Shingle Jaffe explains everything nonprofits need to know to be GDPR compliant.

June 4, 2018

Nothing is more important than understanding your metrics. Where does your donor retention rate stand? How did that last monthly giving appeal perform? How many potential new subscribers are coming in every day? In this episode of Motivate Monday Zach Shefska from Fundraising Report Card talks about data driven fundraising, specifically how an organization can identify key performance metrics (the numbers you need and want to measure consistently to help make strategic decisions).

May 14, 2018

How do you run — and maximize — a Facebook fundraiser? Nonprofit Fixer Sean Kofosky joins us to explain the ins and outs of Facebook fundraisers.

May 7, 2018

How will you counteract the utter chaos of nonprofit communications life? Join us as Kivi Leroux Miller gives an overview of her brand new book, CALM Not BUSY: How to Manage Your Nonprofit’s Communications.

  • Download Slides

April 30, 2018

How do you steward those all-important monthly donors? Erica Waasdorp returns by popular demand — with loads of examples!

April 23, 2018

Are you asking the questions that matter for success for all? Join us as board trainer Susan Detwiler leads this Motivate Monday training on how to develop a framework that will guide your event planning, grant seeking, individual funding — really everything!

April 16, 2018

April 9, 2018

How did the Global Autism Project bring in over 300 new monthly donors during #GivingTuesday in 2017? Join us as Founder and CEO, Molly Ola Pinney shares her strategies.

April 2, 2018

We’re talking about major gifts! Leslie Allen and Ann Goldman of Front Range Source will walk us through The Asking Path, a proven step-by-step process that can help anyone — really anyone — be successful at making personal asks. They’ll share tips and practical tools for helping you and your volunteers raise more money through major gifts.

March 26, 2018

What fundraising systems does your organization have in place to counteract a changing world?

March 19, 2018

With Ayda Sanver, MBA, CFRE How to ease the fear of the Ask.

March 5, 2018

With Mazarine Treyz Is your best job the one you’re in? Learn a key method to find your strengths at work and grow into the best job for you! In this Motivate Monday session, founder of the nonprofit career conference, the delightful Mazarine Treyz joins us. You’ll learn your strengths and how to find them, how they apply to your fundraising, and more.

February 19, 2018

Robin Cabral, CFRE, joins us to share her plan for transitioning event attendees into donors.

February 5, 2018

Pamela Grow introduces the New Donor Timeline to help you develop your processes for developing lasting donor relationships.

January 29, 2018

Changing Facebook from a shotgun to a rifle with Nick Ellinger of DonorVoice.

January 22, 2018

Join us to meet Steve Thomas, author of the new fundraising bestseller, Donoricity.

January 8, 2018

Can you move past impostor syndrome and thrive? Valerie Young, PhD, author of The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It, share her tips on Motivate Monday.

December 4, 2017

Is your entire team on board? Or are you the one slaving away at fundraising? Join us as Mark Rovner of Sea Change shares the results of their study, Inside Out Fundraising, and learn how to really affect a culture of change.

  • View video on Vimeo

November 27, 2017

NeonCRM’s Tim Sarrantonio highlights six core strategies that work for any fundraising campaign and four pitfalls to avoid when doing social media campaigns.

  • View video on Vimeo

November 20, 2017

No doubt you’ve planned an amazing year-end fundraising campaign. But is your donation page ready? John Haydon shares three tweaks most nonprofits miss.

  • View video on Vimeo

November 13, 2017

Nonprofit donor retention stats are bad, but donor retention stats for digital fundraising are even WORSE (please don’t tell me that you’re only thanking by channel). Join us as Steven Shattuck shares ways to keep your online donors.

  • View video on Vimeo

October 30, 2017

Questions about HOW to mail your year-end fundraising appeal? The Direct Mail Man has answers!

  • View video on Vimeo
  • Referenced in today’s session: The link to sign up for nonprofit mail (zero cost). The clear envelope. This offers a perspective on 1st class postage. Remember, the nonprofit rate is just a sub-set of presort standard. To email Blase directly: blase@naplesprintsource.com

October 23, 2017

Join us as the Fundraising Digest’s Joe Garecht shows you how to systematize your fundraising.

  • View video on Vimeo
  • Download Slides (PDF)

October 16, 2017

How do you cover year-end fundraising metrics with your board?

  • View video on Vimeo

October 2, 2017

Have you started your year-end direct mail appeal yet? Join Pamela Grow for this fast-paced Motivate Monday session featuring 5 tips for rocking your year-end appeal.

  • View video on Vimeo
  • Download Slides (ZIP)
  • Download Additional Materials (ZIP)

September 25, 2017

How does a natural disaster affect charitable online giving? Join us for the online statistics you need to know to plan your online fundraising.

  • View Video on Vimeo
  • Download Slides (PDF)

September 18, 2017

Join us as Simon Scriver, CFRE, guides you through the preliminaries of telephone fundraising for small shops!

  • View Video on Vimeo
  • Download Slides (PDF)

September 11, 2017

Join us as Jeff Gianatto of MarketSmart shares some of the survey strategies they use to uncover major and planned gifts with surveys.

  • View video on Vimeo
  • MarketSmart Survey Campaign Proposal 
  • Email Survey Screenshots

August 28, 2017

How can you develop the kind of online presence that reaches the RIGHT donors? In today’s Motivate Monday, you’ll discover how using a customized call to action to a targeted group of supporters can dramatically increase your online conversion rates. Featuring Claire Kerr of Frontstream.

  • View video on Vimeo

August 14, 2017

How are your organization’s stories coinciding with the news cycle? How do you take current, relevant news and connect it to your organization’s work? In this episode of Motivate Monday, nonprofit storyteller Vanessa Chase Lockshin gives insight on how to form real world connections. You’ll discover how to identify news cycle stories that are related to your work, how to develop a response to them, and how to create a strong theory of change. 

  • View video on Vimeo
  • Download Slides (PDF)

August 7, 2017

Mazarine Treyz joins us to discuss the challenges faced by nonprofits in today’s disastrous political climate.

  • View video on Vimeo
  • Download Slides (PDF)

July 24, 2017

Join us as Zach Shefska of MarketSmart talks about what data you need to track and how to do it.

  • View video on Vimeo

July 17, 2017

Join us as monthly giving guru Erica Waasdorp shares the latest tips on retaining and converting monthly credit card donors.

  • View video on Vimeo

July 10, 2017

Asking Matters’ Brian Saber joins us to share how to use your personal asking style in face-to-face asks.

  • View video on Vimeo

June 26, 2017

Andy Robinson is a fundraiser, facilitator, trainer and community organizer. He’s also the author of one of my favorite books in the sector, How to Train Your Board (And Everyone Else) To Raise Money.
In today’s Motivate Monday training, Andy shares strategies for creating a joyful team of board fundraisers.

  • View video on Vimeo

June 19, 2017

Ken Burnett is the founder of one of the best resources for fundraisers, SOFII, the Showcase of Fundraising Innovation and Inspiration. He’s also the author of Relationship Fundraising, the critical book on donor-centered fundraising. 

The Commission on the Donor Experience has released its overview of recommended changes to transform fundraising from the “prevailing preoccupation with ever-increasing financial targets” to “building the kind of relationships [with donors] upon which long-term fundraising success depends”. Join us as Ken discusses what you need to know to fundraise in a changing — and challenging — landscape.

  • Watch video on Vimeo

June 5, 2017

What are the top four fundraising myths that even YOU believe? Join us as international copywriter and author Harvey McKinnon joins us for some serious myth-busting. 

  • View video on Vimeo

May 22, 2017

On May 22nd, Mazarine Treyz, founder of the Nonprofit Career Conference, shared her strategies for navigating nonprofit employment — and getting that raise!

  • Watch video on Vimeo

May 8, 2017

On May 8th, digital fundraising expert Julia Campbell shared her top five strategies gleaned from this year’s NTEN conference. How will you ramp up your storytelling, set up your retention emails, and more?

  • Watch video on Vimeo
  • Download Slides (PDF)

May 1, 2017

What are the two most important strategies that most non-profits absolutely screw up when it comes major gift fundraising? Jeff Schreifels of the Veritus Group and Major Gift Academy joined us on May 1 to share a few surprisingly simple tactics that might surprise you.

  • Watch video on Vimeo

April 24, 2017

How are you thanking online donors? Join us as John Haydon shares his brilliant tips for a three-part autoresponder thank you series. If you’re making plans for an upcoming giving day, you won’t want to miss this!

  • Watch video on Vimeo
  • Download Slides (PDF)

April 10, 2017

Do you look forward to your day at work? When was the last time you had a bounce in your step when you walked in the doors at the office? #truthbomb How you choose to show up at work is your single biggest predictor of success as a fundraiser. In our April 10 Motivate Monday, Jenny Chavender shared her tips for developing Mindset Mastery!

  • Watch video on Vimeo

April 3, 2017

Could you use a handy dandy guide on your daily donor retention journey? In this episode of Motivate Monday, Bloomerang founder Jay Love shared what you need to know to grow your donor relationships. Jay is also the author of our April featured book, Stay Together: How to Encourage a Lifetime of Donor Loyalty.

  • Watch video on Vimeo

March 27, 2017

Re-writing your thank you letter is one of the quickest (and easiest!) steps you can take to boost donor retention. In this Motivate Monday, I share tips to write the perfect thank you letter. Download your thank you letter template by clicking here.

  • Watch video on Vimeo

March 20, 2017

Join us as guest Brett Meyer from DonationSpring explains this new platform.

  • Watch video on Vimeo

March 13, 2017

Are you ready for grant-seeking? Really? Join us as Diane Leonard, GPC demonstrates the GRASP tool and how it can significantly increase your grant success!

  • Watch video on Vimeo

March 6, 2017

The fabulous Joan Garry joins us to chat about her new book, Joan Garry’s Guide to Nonprofit Leadership: Because Nonprofits are Messy (they ARE!)

  • Watch video on Vimeo
  • Download Slides (PDF)

February 27, 2017

Is a revenue generating donor newsletter possible? Yes! Steven Screen shares why your newsletter is so important, and how best to use it to retain donors and raise money with every issue.

  • Watch video on Vimeo

February 13, 2017

How are you keeping your board updated on the fundraising trends that really matter? Zach Shefska of MarketSmart shares the Fundraising Report Card and what it can do for you!

  • Watch video on Vimeo

February 6, 2017

  • Watch video on Vimeo

January 30, 2017

AJ Steinberg shares her top tips from decades of successful event planning.

  • Watch video on Vimeo

December 5, 2016

On Monday, December 5th, our guest on Motivate Monday was Fired Up Fundraiser Gail Perry who shared four fabulous tips for firing up your year-end fundraising.

  • View video on Vimeo
  • Download Slides (PDF)

November 21, 2016

What next? Special guest Roger Craver discusses what fundraisers can do next to combat the recent presidential election.

  • View video on Vimeo

October 17, 2016

How are you making time for self-care? We were thrilled to have Beth Kanter and Aliza Sherman join us to share tips from their new book: The Happy, Healthy Nonprofit. Strategies for Impact without Burnout.

  • View video on Vimeo
  • Download Slides
  • Download The Happy Healthy Nonprofit Introduction

October 3, 2016

Our guest was Jackie Stickney, of Michigan Radio. Jackie shared some of the strategies she used to increase her monthly sustainer program to 13,000 monthly donors.

  • View video on Vimeo

September 26, 2016

How are you starting – and growing – your monthly giving program? Today’s special guest was Erica Waasdorp, author of the monthly giving bible, The Sleeping Giant. Erica shared her two best tips for starting — and growing — your organization’s monthly giving program.

  • View video on Vimeo
  • Download Slides (PDF)

September 19, 2016

  • Download Slides (PDF)

September 12, 2016

How are you capturing your organization’s best stories to use on your website, in appeals, grant proposals, etc? Join us as in-the-trenches fundraiser Allison Carney shares her storybanking tool.

September 5, 2016

August 29, 2016

August 22, 2016

On today’s Motivate Monday, Leslie White Clay from Hope Cottage joined us to share her strategies for managing it all in a one-person shop. Great stuff!

  • View video on Vimeo

August 15, 2016

August 8, 2016

  • Download Slides—Motivate Monday: August 8, 2016
  • Download Worksheet: How High Will You Go

July 18, 2016

July 11, 2016

Slides: Motivate Monday – July 11, 2016

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