Course Description
“In the midst of every crisis, lies great opportunity.”
― Albert Einstein
That couldn’t be more true than in this very moment. American nonprofits have been hit by one massive curveball. Your day-to-day world has suddenly been rocked with uncertainty. Faced with widespread funding cuts, you’re feeling shell-shocked.
In the midst of these frightening times, you’re deluged with free information and distractions.
And, it’s not gonna stop. Anytime soon.
You need a plan. You need to know what to do next. You need to know how to lead through these perilous times.
Most importantly, you need to know how to communicate with your donors NOW.
What will save you is a system for strong broad based general operating support.
I’m talking about individual giving.
I invite you to the newest class in the Basics & More roster: Crisis Fundraising 2025.
Crisis Fundraising is for nonprofit development directors, consultants who work with nonprofits, and fundraising Eds.
You’ll leave this class with:
- A roadmap for adjusting your 2025 communication plans in light of a changing landscape
- Confidence in how you’re approaching your donors and continuing to ask
- A plan for working effectively (even with reduced staffing)
- Knowing what your donors need to hear RIGHT NOW
- Best practices on continuing to raise money — sensitively and effectively
- Methods for managing fear and maintaining a positive mindset
- The skills to communicate with authenticity, integrity, and great passion.
- A sense of focus and knowing what to do next.
The class is pre-recorded and comes with the added benefit of live one-on-one weekly 30-minute sessions for those who need them.
Because the most important growth strategies for growing individual giving are legacy giving, direct mail, donor newsletters, and monthly giving, four of our landmark classes are included with Crisis Fundraising:
- Mastering Monthly Giving
- Your Profitable Donor Newsletters
- Legacy Giving Masterclass
NOTE: If you are a Basics & More All Access Ticket holder, this class is included in your series.
Don’t panic. Be proactive.
Reviews…
“Your classes have been invaluable…In my first year here we raised 47k with the EOY, my second year after taking just one of your classes I raised 100k, last year I raised 140K!I am using the ask, thank, report, repeat system, and when I ran a survey to jump off my EOY campaign I found that donors like the personal stories, the student success stories, and they also mentioned that the communication was much better in the last 3 years, I could not have done this without you!”
Jacklyn Stetson
San Juan Diego Academy
“My colleague and I went through your master class on writing a winning appeal letter a few months ago. We brought in more than $10,000 over our goal and a good number of lapsed donors responded to our letter!”
Sigorney Dorsey
Public Relations and Development Coordinator
Lutheran Social Services of the Virgin Islands
“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization. Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.
And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!
Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real-time input that was invaluable.
Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!
I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”
Laurie Schaefer
Director of Donor Engagement & Special Events
ACDS
“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:
- Established a policy of hand-addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
- Established a policy of having Board members hand-write thank-you notes to all donors;
- Established a policy of phoning donors who give $250 or more, including sustaining donors on the anniversary of their gift;
- Created a Fundraising Plan;
- Segmented our donor database into six categories;
- Creating a Planned Giving plan and launched our campaign;
- Created a Case for Support (one of the most challenging assignments);
- Made our fundraising letters donor-centric and used storytelling as a model;
- Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’ (done as a limerick this year).
This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two-and-a-half-year period.”
Barb Prescott
Board Member
“Your book is incredibly helpful. I’ve started going through it and every page is filled with excellent advice and tips. Some of the people you quote, like Ken Burnett I know personally. He has been kind enough to put some of my old work on SOFII, I used to do fundraising and member recruitment for Amnesty and about 17 years ago helped found the Bhopal Medical Appeal.”
Indra Sinhah, Author
Thousands of Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few

“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”
Vicki Clarke
Director of Philanthropy
Central Region Heifer International
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“Whether she knows it or not, Pamela has been my mentor since the first time I participated in one of her free webinars. I’ve followed her advice since that day. She’s never steered me wrong. Whatever I’ve implemented – an annual report, a year-end campaign or a thank you letter – they’ve been resounding successes because of her leadership and mentorship. If I have a question, I email her, and she always replies with the perfect advice. Thank you, Pamela!”
Cindy Timmerman
Development Manager
St. Joseph Institute for the Deaf
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
Karen Shannon
Development Coordinator
“This is a great course for both novices and old-hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Emily Hewes
Development Director, CEPAD USA
“Last fiscal year we had our best year ever. We reached out to lapsed donors and also segmented the database for our annual appeal. The result was a 15% increase in the number of supporters who gave to our organization. Pamela, thank you for everything you do.”
Katherine DiGiulio, Ph.D., CFRE
Mission Advancement Director
Congregation of Notre Dame
“I am really loving your Power of Thank You (POTY) course, and finding it so useful. Thank you so much. It has such great material. I am busy re-writing our online thank you letters. Our physical letters are great, handwritten etc., but our email ones were bad. I had never even checked them! I took your great advice, and gave ourselves a donation, and saw what happened. One system had a good thank you, the other didn’t. Thank you so much for making us think about this. It is so good to study something and instantly be able to make changes.”
Gill Drakeford-Lewis
Community Outreach Coordinator
Hope for the Nations
Tuition
Tuition for this four-week course is $249.99. Your one-time registration fee includes access for up to seven additional members of your team.
Register for this Course
$249.99Crisis Fundraising 2025 | Basics & More

NonprofitPlus
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU‘s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Helen Banks Routon
Director of Development & Community Relations
Your Guide
This course is taught by Pamela Grow.
About Pamela
Pamela has raised hundreds of millions through her consultancy, The Grow Report, her affordable and popular Basics & More eCourses, and her Simple Development Systems membership program. Pam’s overriding goal is to provide easy, accessible donor-centered fundraising training to small nonprofit organizations — at prices they can afford. With Chris Davenport, Pamela created The Donor Retention Project, the definitive series of interviews with the world’s leading donor retention experts. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2013 and 2014 she was named one of the Top 50 Most Effective Fundraising Consultants by the Michael Chatman Giving Show. She’s been featured by the Chronicle of Philanthropy, and is a regular contributor to Nonprofit.about.com, npENGAGE Experts, the Foundation Center, Guidestar, Nonprofit PRO Magazine, and SOFII, the showcase of fundraising innovation and inspiration.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
FAQ
All participants in this course will have direct email access to Pamela for questions about the course materials and how they apply to your non-profit. Ask one question or one hundred questions…we’re here to help your organization succeed.
Once you register, the materials are yours to keep, to reuse when you need a refresher, or to share with a new volunteer or staff member.
Questions? Email me.
Learn When You Want and Where You Want
One of the best things about this class is that you can read the guides and listen to the podcasts/webinars from the comfort of your own home, office or car. Instead of having to take time off to go to a full day seminar, you can learn everything you need to know about creating your organization’s development plan and case for support — right where you are.
And – you have lifetime access to the class materials! So even if you can’t go through all of the class materials right now, you can read and listen at your leisure. There are no tests or quizzes, only solid information that you can review whenever you are ready, with lifetime access to the course pages.
Q: What is the format of the class?
A: This is an online training that runs for four weeks. Every Monday (usually by 10 am EST) you’ll typically receive both a written class module and multimedia instruction (in the form of either a podcast or recorded webinar/s). The written guide will include 7–10 pages of fundraising course material, worksheets, and templates focused on that week’s topic.
Q: What if I miss a class? Can I go at my own pace?
A: Absolutely! This course is designed so that you can go at your own pace. Your materials are delivered every Monday for four weeks, but you have lifetime access to the class materials. This means that if you’re in the midst of end-of-year fundraising or have big projects at work, or are taking time off for the holiday, you can finish the course at your own pace, and you’ll always have access to the complete course materials as a reference guide. Read how one class participant applied the materials.
Q: What if several people at my organization want to take the class? Do we each have to pay a course fee?
A: No, you only need to pay once per organization. You may share the course materials with up to seven additional participants from your organization.
Many organizations who have taken the Basics & More online trainings have found that the classes work well as a group project. Each class module includes action steps, and many organizations found that having individual team members review the guides and bonus webinars, and then meeting to discuss the materials and the action steps, lead to the most positive fundraising outcomes.
Q: Do I have to be part of an organization to take this class? Can I just take it on my own?
A: Absolutely. You don’t need to officially be part of a nonprofit organization to take the class. Individuals wishing to learn more about online fundraising will benefit greatly from this course. Many consultants take the Basics & More courses as a refresher. We also offer a referral program for consultants who wish to refer clients to the classes.
Q: How much does this course cost?
A: Most Basics & More classes feature an affordable tiered pricing structure. Early Bird enrollees pay $97. Full pricing is $129. Our Monthly Giving Advanced Audit training is $479.
Full day fundraising seminars normally cost $400-$2,000, not including travel expenses, and yet don’t offer anywhere near the amount or quality of content that is included in this course.
Q: Is the course guaranteed?
A: Yes. We 100% unconditionally guarantee this class. If you’re unsatisfied with the class within the first 30 days for whatever reason, we will refund your fee in full, no questions asked. That’s our guarantee to you…you will love this course!
Q: How do I register to take the class?
A: Use the registration button on this page.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Affiliate Program

Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment tracked to you, you’ll receive a 30% referral. To apply to be a valued Basics & More™ Affiliate Partner, click here to email me.