More money with less work? Yes please!

How is your nonprofit showing IMPACT?

When a supporter makes a gift to your nonprofit, you never want them to feel like they’ve fallen into a black hole. After all, in order to continue their support, your donors need to know what their money is accomplishing.

Your supporter newsletter is the best way to demonstrate impact — and to raise more money, throughout the year.

FACT: Your organization’s newsletters could bring in as much money as a fundraising appeal!

But maybe you’ve struggled with newsletters. Your open rates are getting you down and you’re getting too many unsubscribes.

Donations from a newsletter? Forget about it.

There is another way — a better way.

Imagine having a donor base of happy readers who devour every email you send. Who share your emails with friends, bringing in new donors!

Or sending out a print newsletter and bringing in more money than your last appeal.

You could be that person, with Raising Money With Donor Newsletters from Basics & More fundraising.

Raising Money With Donor Newsletters is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list – one full of active supporters who regularly share your good work.

Imagine learning a simple foolproof formula for publishing a newsletter that raises as much (sometimes more!) as your fundraising appeals.

Communicating the impact of your good work with your organization’s supporters is key to building the lifetime relationship leading to the ultimate gift — a legacy.

Your donor newsletters are your organization’s donor retention engines!!

With Raising Money With Donor Newsletters, you’ll get on a system of regular communications — newsletters that delight, capture the imagination, and, most importantly, inspire your supporters to give generously.

If you’ve tried a donor newsletter before but never had success in generating revenue, Raising Money With Donor Newsletters | Basics & More™ is your answer.

This is the course that will teach you how to create print and digital newsletters that delight, capture the imagination and, most importantly, inspire your supporters to give.

In this four-week online training you’ll discover:

• How (and why) to make your newsletters all about the donor
• The secrets to regularly creating revenue-generating print and email newsletters
• How to grow your email list quickly — and ethically
• How to condition your supporters to look forward to your emails in their inbox
• Why and how to kill your “letter from the Executive Director”
• How to repurpose stories for both your online and print newsletters
• How to keep your reader on the edge of their seat…and much more

There are no live webinars you need to be present for. All materials are delivered so that you can work at your own pace (even if you’re off for a week), and you’ll have lifetime access to the materials. This class is loaded with bonuses, including premium recorded webinars, and even an examples book of print and email newsletters from organizations just like yours, templates, and cheatsheets. Basics & More™ courses are popular because they were created with your busy schedule in mind — and they work!

Syllabus

Week One (Feb. 12):  Making the Case for Print Newsletters

Direct mail is still by far the way most organizations attract new, first time donors, and it’s still is how most nonprofits continue to ask current donors to give yet again. In Week One, you’ll discover:

• The fail-safe formula for print newsletters
• Writing for your donors:  what they really care about
• Why you need to kill your “letter from the Executive Director”
• How to write news stories
• How to incorporate the numbers — without putting your readers to sleep

Week Two (Feb. 20): Print Newsletters | Designing and Mailing on a Budget

What if you’re on a tight budget? In Week Two, you’ll discover how to get your newsletter designed, printed, and mailed – on a budget. Includes:

• Our simple design template
• Captions, photographs, and statistics oh my!
• Subject lines and captions that move supporters to action

Week Three (Feb. 26):  Enewsletters | It’s in Your List (sung to “It’s in His Kiss”)

You’ve got to start somewhere. In 2009, beginning with a list of less than ten (and one of the subscribers was my cat!), I began The Grow Report, one of the leading enewsletters for nonprofit fundraisers. Today The Grow Report reaches over 40,000 subscribers throughout the world. In Week Three, I show you exactly how I did it.

• Simple tips for growing your list quickly and ethically
• Offline ways to get more subscribers to your enews
• Bonus guide:  Your secret weapon:  how to create an email autoresponder welcome series to build engagement and commitment
• Sample surveys to help you segment your enews subscribers
• Survey questions to engage both online and off
• How regular surveying can help to write your content for you

Your Week Three materials include the bonus recorded webinar training: 27 Ways to Build Your Email List

Week Four (March 4): Enewsletters | Getting Down to Basics

In Week Four, you’ll discover:

• How to design an effective enewsletter, including formatting rules for html and text based emails
• Get it read!  40% of your peeps will open your enews on their phone. How to test how your enews will look
• Creating shareable enewsletters
• Four simple emails that lead people to take action
• Innovations in enewsletters
• Effective CTAs
• What kinds of photos to use
• How knowing where to put your “donate” button will increase clicks — and donations!

BONUS: Class participants will receive a copy of Simple Development Systems | Successful Fundraising for the One-Person Shop. So you can discover all the systems your nonprofit needs for success!

Tuition

Tuition for this four-week course is $179, but early bird registration is now available for a limited time for just $97! Your one-time registration fee includes access for up to seven additional members of your team.

Your Guide

Pam’s the author of Simple Development Systems: Successful Fundraising for the One-Person Shop, the founder of The Fundraising Calendar, the founder of Basics & More Fundraising, and co-founder of Veritus Group Academy.

In 2010 Pamela was named one of the 50 Most Influential Fundraisers by Civil Society magazine. She was recently named one of America’s Top 25 Fundraising Experts, and appeared on BizTech’s 2023 Nonprofit IT Influencer List.

Pam’s been featured by the Chronicle of Philanthropy and the Foundation Center, has written for NonprofitPRO magazine and contributed to SOFII, the showcase of fundraising innovation and inspiration.

She has taught her fundraising methods to over 10,000 smart nonprofit professionals across the world through Basics & More Fundraising.