Mastering Monthly Giving

Imagine having a revenue stream your nonprofit can rely on through any crisis…

Imagine holding the secret key to donor loyalty and bequest gifts…

Imagine lowering your fundraising costs — and reducing donor attrition at the same time!

If you’re tired of putting all your energy into the latest giving day, only to see lackluster results…

If you’ve had it with trying to transform already outdated events into virtual events…

Or if you’re a smart fundraiser looking for a way to increase donor giving and commitment…

I invite you to join me for Mastering Monthly Giving | Basics & More.

Establishing — and growing — your strong monthly giving program is the holy grail of fundraising and one of the single best things you can do for your mission.

Our sector’s biggest puzzle has always been keeping donors engaged and giving. Thanks to donor attrition, you’re running on a never-ending fundraising treadmill. But recent studies have reported donor retention rates of 90% and up for monthly donors (the average donor retention rate is 45%)!

And, if your board has been talking about engaging younger donors, you should know that even millennials love monthly giving.

Sixty percent of donors under age 35 give monthly.

But making a case for monthly giving can be tricky. Your organization’s need for 100 new monthly donors doesn’t translate into a case for your donor. How do you get donors excited about the idea of making a regular commitment to your mission?

How do you know which donors to target and which approach works best?

And how do you steward your monthly donors when your time and resources are limited?

Mastering Mastering Mastering Monthly Giving | Basics & More™ is the single most comprehensive program available online for starting, and growing, your organization’s monthly giving program. Past participants have doubled and even tripled their monthly giving programs, with students securing monthly gifts in the $1,000 range.

Whether you’re a novice to sustainer plans, or already have a program and want to grow it, in Mastering Mastering Mastering Monthly Giving | Basics & More™ you’ll be guided, step-by-step in the creation and growth of your organization’s monthly sustainer program.

You’ll discover:

• What monthly giving is and how it works
• How and why you need to make your case for monthly giving support
• How to get staff and board buy-in
• Developing a theme and how to name for your monthly giving program
• Which donors to target for your best results
• What’s the best database for monthly giving
• Why your monthly giving program should never be an “add on”
• How to create an online monthly giving campaign
• How to make your donors feel great about their giving, even when you’ve got no time or resources
• Online tactics for rapidly ramping up your program, including utilizing Giving Days
• …and much more!

In Mastering Monthly Giving | Basics & More you’ll discover the secrets to launching and growing your organization’s program — in only four short weeks.

Whether you’re new to monthly giving, or you’ve got a program that’s stagnating, you’re sure to benefit from this class. Mastering Monthly Giving includes worksheets, templates, and even a bonus booklet of examples. So you can see exactly how organizations just like yours are structuring their programs.

Monthly Giving Advanced Audit begins with a 30 minute discovery call where I’ll ask you a series of questions to uncover the state of your monthly giving program.

You’ll receive:

• A written Monthly Giving Audit, detailing your program’s strengths and weaknesses, with expert advice for growth
• Full access for you and your team to all four modules of Mastering Monthly Giving, the most comprehensive monthly giving training available online
• Worksheets, templates, and a bonus booklet of examples
• A review of your monthly giving copy with suggestions for strengthening it
• Naming suggestions for your program
• Lifetime access to Mastering Monthly Giving

Stop putting your organization’s monthly giving on the “we should do this” back burner and double your program this year! >>

Who Should Take This Class

Nonprofit organizations of all sizes can benefit from this class, which includes the basic strategies for beginners, as well as more sophisticated direct mail and online strategies for organizations looking to significantly grow their monthly giving programs.

Syllabus

Week One – March 25:  Why monthly giving?

You’ll discover exactly what monthly giving is and the role it plays in your organization’s future sustainability. The numbers, the benefits, getting staff and board buy-in, and more. What’s the best donor database for your monthly giving program? You’ll find out in Week One.

Week Two – April 1:  Developing Your Organization’s Monthly Giving Program

How will you brand your organization’s program right — right from the start? In Week Two, you’ll see examples of successful branding. We’ll cover ask amounts, including impact ties, benefits to the donor, and targeting.

Week Three – April 8: Creating a Successful Monthly Giving Appeal

How do you craft a compelling monthly giving ask? Week Three’s module covers writing successful direct mail and email appeals, as well as new techniques for engaging donors online.

Bonus: Week Three includes my Monthly Giving Direct Mail Letter Template and Monthly Giving Examples booklet.

Week Four:  -April 15 – Stewarding & Growing Your Monthly Giving Program

How do you ensure your monthly donors feel like the valued partners they are? What are the best ways to say “thank you?” How do you add new donors to your monthly giving program – and increase gifts from your current members?

Bonus: Week Four includes my exclusive Monthly Giving Roadmap.

Mastering Monthly Giving | Basics & More™ includes several exclusive recorded webinars from renowned monthly giving expert Erica Waasdorp. Whether you’re a beginner to monthly giving, or you’re looking to ramp up your current program, this is one Basics & More™ course you won’t want to miss.

In addition to the recorded trainings, workbooks, and templates, you’ll also receive our Monthly Giving Examples booklet, loaded with samples of successful print and email monthly giving appeals!

Tuition

Your Guide

Pamela Grow

Pam is the founder of Basics & More™ Fundraising, providing comprehensive training to thousands of nonprofit organizations worldwide. She’s also the author and founder of Simple Development Systems: Successful Fundraising for the One-Person Shop, and the founder of The Fundraising Calendar.

A pioneer in creating online training for nonprofit professionals, Pam developed the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016/2017, Pam developed the curriculum, branding, systems, and launch for the Veritus Group’s Major Gift Academy, the preeminent online training for nonprofit major gift officers.

She’s trained thousands of nonprofits across the world in Simple Development Systems’ Ask+Thank+Report+Repeat model.

Pamela was recently named one of the Top 30 Nonprofit IT Influencers Worth a Follow by BizTech magazine. She was named one of the 50 Most Influential Fundraisers by UK’s Civil Society magazine, and she was named one of the Top 25 Fundraising Experts by NonprofitFundraising.com. She’s been featured by the Chronicle of Philanthropy and the Foundation Center.

Her weekly newsletter, The Grow Report, reaches over 35,000 smart nonprofit professionals.