Would you like to double the results from your next direct mail fundraising appeal?
Do you want to learn the exact steps to creating direct mail that *delights and inspires* your donors?
Would you like to start using direct mail at your organization, or supercharge your current direct mail fundraising program?
If direct mail isn’t playing a role in your overall fundraising strategy, it should be. According to The Next Generation of American Giving, Blackbaud’s report on generational giving habits, “direct mail continues to be the workhorse.” In fact, “93 percent of individual donations still come through traditional offline channels.”
Even millennials are responding to direct mail in record numbers.
If you’re not using direct mail to acquire, maintain, and upgrade your donors, you’re leaving money on the table.
Now, just in time to help you create your next direct mail direct mail fundraising package comes Direct Mail Masterclass | Basics & More™, our hands-on, do-it-yourself four-week class created to make your experience writing, designing, and mailing your organization’s direct mail pack as seamless and foolproof as possible.
Small nonprofits will learn how to customize their direct mail for their major donors — and watch response rates soar!
The end result? Your most successful campaign ever!
The class runs for four weeks, but the materials are available for your immediate access. Direct Mail Masterclass | Basics & More™ is an online class, delivered via email and a password-protected page. In addition to the course syllabus and bonus recorded webinars you won’t find anywhere else, you’ll also gain access to our Private Facebook Group where you can ask questions, share your own examples, and get feedback.
- You want your end-of-year fundraising to be successful…(you NEED your year-end fundraising to raise more)
- You know how important a strong fundraising letter is for the success of your year-end campaign-…
- You know that greater segmentation leads to much stronger results…
- You want to give your supporters an incredibly rewarding and rich experience…
But here you are, sending one-size-fits-all letters to everyone on your list with ¯\(ツ)/¯ results.
It’s easy to get overwhelmed by segmentation and personalization. You’ve heard all the conference talks and podcast interviews touting the importance of your data. You’ve read the articles about other nonprofits that are growing their individual giving revenue by leaps and bounds and you wonder what are their secrets.
How do you make direct mail work for your nonprofit?
It’s one thing to segment your donor base. It’s knowing exactly what to do — exactly how to write to those different segments — that will unleash the power of donor segmentation.
Included in Direct Mail Masterclass is Direct Mail Boosters for Your Year-End Appeal. In this new for 2023 webinar, you’ll discover:
- What to look for when segmenting your donor database
- How to maximize your return from every segment
- How to work with your mailing house to ensure a smooth printing and mailing
- How to and where to use variables in your letter and response device to skyrocket your results
- The surefire way to begin your letter, regardless of which segment you’re writing to
Includes an easy-to-follow template for donor segmentation, and swipeable variable copy. In Direct Mail Boosters, you’ll gain a better understanding of your donor base and how to get the best results now — and long term!
Get ready to dramatically increase your direct mail revenue!
How does a Basics & More™ class work?
Every 2-3 days, you’ll receive comprehensive guides to the Module of the week that you can read on your computer, smartphone, tablet or e-reader, or print out to read at your convenience. Each guide contains 5-15 pages and presents everything you need to know to dramatically increase your organization’s direct mail fundraising revenue.
You’ll also receive access to your password-protected page, where your recorded trainings are available.
Don’t worry if you’re not tech-savvy. We’ll include information on how to download and read/listen/or watch the course materials for all class participants.
Module One – Direct Mail Fundraising, More Relevant Now than Ever!
You’ve no doubt heard the repeated refrain that “Direct mail is dying,” and online giving is all the rage. While it might seem confusing, it simply boils down to this: yes more and more donors are making their donations online. But they’re still arriving at your website via your letter.
In Module One, you’ll be learning why direct mail still matters, the secrets to understanding your target market, and how to emulate big agency techniques in a small shop.
Module Two – The Secrets to Writing a Donor-Centered Appeal Letter
Are you sharing your organization’s story in a way that draws donors into the story — and compels to give? In Week Two: The Secrets to Writing a Donor-Centric Appeal Letter, you’ll learn
- The power of one
- What Green Eggs and Ham has in common with your nonprofit appeal
- How to make your donors feel like heroes
- Secrets to delighting and inspiring your supporter base
Bonus: Cheat Sheet: 20 power phrases that will make your donor feel like the hero of your fundraising direct mail
Podcast: 7 Advanced Direct Mail Copywriting Strategies
Module Three – Donor-Centered Design – On a Budget
- How can you ensure that your donor even OPENS your envelope?
- What’s a lift note – and how will using one skyrocket your response rate?
- What mistakes are you making on your reply device?
- Are premiums worth it?
Your direct mail appeal is more than just a letter. How do you create a direct mail package that works for your donors – and your budget? How do you create envelope teasers to ensure that YOUR envelope gets opened? In Week Four: Donor-Centered Design – On a Budget, you’ll learn classic direct mail techniques, along with a few secrets I’ve picked up along the way.
Module Four – Segmentation and Your Donors
Mal Warwick reminds us that: “segmentation is based on one simple truth: some people give more money than others.” How did I turn a tiny donor database of less than 500 records into eight separate segments – and more than double revenue? In Module Four, you’ll move beyond the donor pyramid and learn the secrets of small-shop donor segmentation.
Are you considering a new donor acquisition campaign? Learn the pitfalls of renting an outside list in our Bonus Guide: The Complete Guide to Direct Mail Prospecting for Non-Profits and The 4 Biggest Mistakes Non-Profits Make When Prospecting Through the Mail.
Basics & More™ classes are updated every year to incorporate the latest techniques and strategies. In addition to the written content, templates, and tools provided in this class, students will receive bonus recorded webinar trainings. This year I’m sharing a special bonus with our Direct Mail Fundraising Masterclass students. Unfortunately, I can’t go into more details because of my agreement with the author but I will share with that this was one of the best-received webinars we’ve ever presented. I am pulling it out of “the Vault” – just for this class. It was a one-shot deal never to be sold or promoted AND with Direct Mail Fundraising Masterclass you’ll have access to it!
The price for the four-week course, including all PDF modules, recorded webinar trainings, worksheets, podcasts and more is just $179!
Pam is the founder of Basics & More™ Fundraising, providing comprehensive training to thousands of nonprofit organizations worldwide. She’s also the author and founder of Simple Development Systems: Successful Fundraising for the One-Person Shop, and the founder of The Fundraising Calendar.
A pioneer in creating online training for nonprofit professionals, Pam developed the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016/2017, Pam developed the curriculum, branding, systems, and launch for the Veritus Group’s Major Gift Academy, the preeminent online training for nonprofit major gift officers.
She’s trained thousands of nonprofits across the world in Simple Development Systems’ Ask+Thank+Report+Repeat model.
Pamela was recently named one of the Top 30 Nonprofit IT Influencers Worth a Follow by BizTech magazine. She was named one of the 50 Most Influential Fundraisers by UK’s Civil Society magazine, and she was named one of the Top 25 Fundraising Experts by NonprofitFundraising.com. She’s been featured by the Chronicle of Philanthropy and the Foundation Center.
Her weekly newsletter, The Grow Report, reaches over 35,000 smart nonprofit professionals.