Will you be spending the month of January wondering if you could’ve done more?
Something more that would’ve netted your organization more money during those last crucial months of 2017?
Most of all…
Do you have a plan in place to smash your year-end fundraising goals?
Just think: your organization could be raising nearly 70% of your donations during the last six weeks of the year. And a full third (33%) of the donations made in December occur on the 31st of the month!
If your plan for year-end is to send out one letter to your donor database and cross your fingers, then there’s no doubt about it: you are leaving money on the table!
The arrival of the beloved Basics & More™ staple, Supercharge Your Year-End Fundraising, will provide you with a roadmap and the resources you need, regardless of where you are right now. You’ll gain the tools to ensure that you’re supercharging your fundraising during those critical last six weeks of the year.
Supercharge Your Year-End Fundraising | Basics & More™ equips your organization with a plan for:
- incorporating every member of your team into your year-end fundraising planning
- maximizing your direct mail campaign
- supercharging your online fundraising campaign
- tying up those loose ends — and making #GivingTuesday work for you
- and more — so much more!
Jam-packed with bonuses, including a #GivingTuesday examples booklet filled with #givingtuesday email appeals, recorded webinars and podcasts (and a few surprises or two), Supercharge Your Year-End Fundraising | Basics & More™ will bring your entire team on board, learning, working and participating — together.
And your fundraising results? They’ll blow your mind. I guarantee it.
Over 5,000 Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“ After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
See what’s included in this four-week course.
October 2, Week One: Preparation and Storytelling
The perfect plan: How to define your year-end goals
What can you use…and what can you lose?
The secret weapon of storytelling: crafting yours (includes a bonus Nonprofit Storytelling webinar from Michelle Sanders Brinson)
Worksheet: Evaluating your
October 9, Week Two: Planning Out Your Direct Mail Appeal
Panning for gold: are you wasting money by sending your direct mail appeal to the wrong people? Learn the secrets of segmenting your donor database to raise more and retain lapsed donors.
Rinse and repeat: Fun ways to bring board members, staff and volunteers into the year-end process
Planning donor visits and calls: what you absolutely must include.
Week Two Bonus Guide: How to Write Great Direct Mail Appeal Letters that Raise More Money
Raise More Money (Podcast by Joe Garecht)
October 16, Week Three: Taking it multichannel (written guide)
Developing your year-end email series: what really works today, including irrestible subject headers
Setting yourself apart from all the other emails in the inbox
How to tweak your website and landing page to boost results
Major Donor Year-End Fundraising (written guide from Joe Garecht)
Creating Unique Appeals, Making Calls, Doing Meetings, and Targeting Your High-End Donors at Year End
October 23, Week Four: Integrating social media…and followup, followup, followup!
Don’t stop now: What you must know about integrating social media
Bonus: Creating Your Email Campaigns: Guide and Worksheet templates
Bonus Guide: How to Write Great E-Mail Fundraising Appeal Letters (Podcast by Joe Garecht)
Week 4 Wrap Up Webinar (Pre-Recorded/Not Live) – Your Step-by-Step Plan for December: How to Take Advantage of the Year End Fundraising Season to Raise More Money for Your Non-Profit (Webinar by Joe Garecht)
Bonus: “Using Facebook to Boost year-end giving” (Pre-Recorded / Not Live)
In addition to all four modules, course participants will receive the following bonuses:
Bonus Worksheets and Guides
- Goals & Planning Worksheet
- Storytelling Worksheet
- Database Analysis Worksheet
- Year-End Fundraising Menu
- Email Copy Template
Bonus Recorded Webinars
- Nonprofit Storytelling (recorded webinar), featuring Michelle Sanders Brinson
- Loverize Your Direct Mail (recorded webinar), featuring John Lepp
- 17 Colossal Ways to Get More From Your Email Marketing, featuring John Haydon
- Wrap Up Webinar (Pre-Recorded / Not Live) – Your Step-by-Step Plan for December: How to Take Advantage of the Year End Fundraising Season to Raise More Money for Your Non-Profit (Webinar by Joe Garecht)
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”
Ruth Jones, Director of Fund Development, Presbyterian Manor
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
Registration for Supercharge Your Year-End Fundraising | Basics & More is only $97!
Register for this Course$97
Supercharge Your Year-End Fundraising | Basics & More
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU’s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”Hayden L. Mora
This course is taught by Pamela Grow and Joe Garecht.
Pamela has raised hundreds of millions through her consultancy, her weekly Grow Report e-newsletter, her Basics & More eCourses, and the Simple Development Systems coaching program. Pam’s over-riding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford.
A pioneer in creating online trainings for nonprofit professionals, Pamela created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the curriculum, branding, and launch for the Veritus Group’s Major Gift Academy, the seminal online training for nonprofit major gift officers. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of 25 Must-Read Nonprofit IT Blogs 2016, and she recently came in at #2 on the Top 75 Fundraising Websites And Blogs For Fundraisers.
Pam’s been featured by the Chronicle of Philanthropy, the Foundation Center and Small Shop Savior, a weekly column of NonprofitPRO Magazine. Pam is also a regular contributor to SOFII, the Showcase of fundraising innovation and inspiration.
Joe Garecht is a non-profit consultant, author and speaker focused on helping organizations raise the money they need to thrive.
He is the founder of The Fundraising Authority, and has helped thousands of non-profit organizations raise more money through his work as a Development Director, Executive Director, consultant and adviser.
Joe is the author of The Non-Profit Fundraising Formula and The Silent Auction Handbook, and has also created extensive fundraising courses for non-profits of all sizes including Supercharge Your Fundraising, How to Find New Major Donors and Get Them to Give to Your Non-Profit, and Mastering Online Fundraising.
A graduate of Rutgers University, Joe and his family reside in Philadelphia.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Q. What is Supercharge Your Year-End Fundraising | Basics & More™?
A. Supercharge Your Year-End Fundraising | Basics & More ™ is a self-guided, comprehensive four-week course designed to transform nonprofit event fundraising, including sponsorships. By providing nonprofit staff with the tools to make it happen in easily accessible, digestible modules, this class encourages everyone, from your ED, to your board members, to your volunteers, to work, learn, and implement together.
Q. I missed the registration for your Best Year-End Fundraising webinar series last month. How is this class different?
A. The Best Year-End Fundraising class is a series of LIVE webinars over the course of six weeks. Supercharge Your Year-End Fundraising is my evergreen joint class created jointly with the Fundraising Authority’s Joe Garecht. All of the materials are pre-recorded.
Q. How does this online course work?
A. Every Monday, beginning on October 2, you’ll receive an email with a link to a password protected page containing that week’s recorded webinar and downloadable resources. Written guides are 10-15 pages in length and can be printed or read directly on your computer or pad. You do not need to be present for any live webinar trainings.
Q. I’ll be away during the second week at a conference. How does it work if I miss a module?
A. No worries. Basics & More™ courses were designed with your busy schedule and personal freedom in mind! You’re welcome to proceed at your own pace — and you’re granted lifetime access to the materials upon registration. Loads of tools, tips, and insider secrets will be coming at you in droves, and you may not be ready to implement it all at once. And that’s perfectly fine.
Q. Can I share the course with my development associate?
A. Yes, you can.The structure of this ecourse, as well as the majority of the other offerings on my roster, are designed to bring your entire team on board — working, learning, and implementing together. Plus, creating a culture of philanthropy means empowering your board members, staff and volunteers about the right way to fundraise. In keeping with my philosophies, your purchase price includes up to eight additional registrants. Promptly after your registration is processed, you’ll receive a Welcome email with instructions on adding team additions. If you don’t, please contact my assistant.
Q. Is there any personal support during this eCourse?
A. Absolutely. Throughout the duration of this course, you’ll have direct email access to me. Email me your questions, bounce ideas off me, and talk about how to implement the strategies at your own organization. Additionally, you’ll gain access to a private Facebook group created specifically for this course. From start to finish, I’m committed to helping you succeed!
Q. What does this course cost?
A. This four-week ecourse, including all recorded webinars, bonuses, and support, is priced at only $97.
Q. Is Supercharge Your Year-End Fundraising | Basics & More™ guaranteed?
A. Yes. Supercharge Your Year-End Fundraising, like all of my Basics & More™ courses, is 100% unconditionally guaranteed. If you are unsatisfied with this ecourse for any reason, I will refund your purchase price in full, no questions asked. That’s my guarantee to you…you will love this course!
Q. When does registration close?
A. Registration closes Friday, September 22nd at midnight EST. If you’d like to register, what are you waiting for? Now is the time!
Q. How do I register for Supercharge Your Year-End Fundraising | Basics & More™?
A. Use the registration button.
Q. Is this course available for CFRE credits?
A. I have been advised by CFRE International that “any session that is fundraising related, regardless of whether it has been CFRE pre-approved, is eligible for CE credit,” so, yes.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Are you a consultant to nonprofit organizations? If your clients or subscribers could benefit from training in fundraising fundamentals, you might want to consider becoming a valued Affiliate for the Basics & More eCourses.
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment, you’ll receive a 30% commission. Click here to sign up.