Are you raising as much as you should be online?
Is your Donate page turning prospective donors away?
Does your online fundraising strategy consist of slapping a “donate” button on your website and crossing your fingers?
Or sending out one email and hoping for the best?
Online giving grew 8% in 2016. And 17% of all online donations were made on a mobile device. It’s clear — online fundraising is growing by leaps and bounds. But what if what you think you know about online fundraising is all wrong? Getting people to give is hard work. But when prospective donors arrive at your donation page, only to abandon it because your processes aren’t clear, you’re in trouble.
Your Online Fundraising Accelerator | Basics & More™ to the rescue.
In this easy-to-implement four week online program, you’ll learn everything you need to know to dramatically increase your online giving – just in time for year-end giving. Using best practices, examples from organizations doing it right (including a case study of one organization who took their online giving from $11,000 a year to over $600,000 a year), and the latest research in how donors give, you’ll have a plan in place to ensure that you’re raising the most money possible in your online fundraising, just in time-for your year-end fundraising.
Tech-neophytes and seasoned pros alike will gain tons of takeaways to significantly increase your organization’s online fundraising revenue.
Over 5,000 Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Development Director, CEPAD USA
See what’s included in this four-week course.
Week One (November 6): Getting Your Website In Order For Year-End Fundraising
How easy is it to make an online gift to your organization? You might be surprised. Using the Online Fundraising Masterclass checklist, we’ll walk through your website — from the eyes of your donors.
Bonus: If you’re one of the first 21 class registrants, you’ll receive a detailed assessment of your online donation processes
Week Two (November 13): Growing Your Email List
How do you grow your email list from a handful of supporters to a strong base of generous fans? In this week’s trainings, John and Pam lead you through best practices for permission-based list building.
Week Three (November 20): Automating Effective Email Messages
Once your supporter has donated or subscribed to your list, what next? Week Three will provide you with the tools to create an effective welcome series, along with tips on how to report back to your supporters on a regular basis.
Week Four (November 27): The Ask: Writing Email Messages That Work
How do you plan out an effective year-end email fundraising campaign? How many emails should you send out? What time of the week and day is best? Week Four will take you beyond an email ask to developing an entire, integrated online campaign.
Bonus Workbook: Creating Your Email Fundraising Campaign by Pamela Grow.
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”
Ruth Jones, Director of Fund Development, Presbyterian Manor
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
The price for the four-week course, including all PDF modules, three recorded webinar trainings, live webinar, worksheets, podcasts and more is just $129!
Register for this Course$129
Your Online Fundraising Accelerator | Basics & More
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU’s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”Hayden L. Mora
This course is taught by Pamela Grow.
Pamela has raised hundreds of millions through her consultancy, her weekly Grow Report e-newsletter, her Basics & More eCourses, and the Simple Development Systems coaching program. Pam’s over-riding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford.
A pioneer in creating online trainings for nonprofit professionals, Pamela created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the curriculum, branding, and launch for the Veritus Group’s Major Gift Academy, the seminal online training for nonprofit major gift officers. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of 25 Must-Read Nonprofit IT Blogs 2016, and she recently came in at #2 on the Top 75 Fundraising Websites And Blogs For Fundraisers.
Pam’s been featured by the Chronicle of Philanthropy, the Foundation Center and Small Shop Savior, a weekly column of NonprofitPRO Magazine. Pam is also a regular contributor to SOFII, the Showcase of fundraising innovation and inspiration.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Q. How does this online course work?
A. Every Monday, you’ll receive an email with a link to a password protected page containing that week’s recorded webinar and downloadable resources. Written guides are 10–15 pages in length and can be printed or read directly on your computer or pad. You do not need to be present for any live webinar trainings.
Q. I’ll be away during the second week at a conference. How does it work if I miss a module?
A. No worries. Basics & More™ courses were designed with your busy schedule and personal freedom in mind! You’re welcome to proceed at your own pace — and you’re granted lifetime access to the materials upon registration. Loads of tools, tips, and insider secrets will be coming at you in droves, and you may not be ready to implement it all at once. And that’s perfectly fine.
Q. Can I share the course with my development associate?
A. Yes, you can.The structure of this course, as well as the majority of the other offerings on my roster, are designed to bring your entire team on board — working, learning, and implementing together. Plus, creating a culture of philanthropy means empowering your board members, staff, and volunteers about the most effective ways to fundraise. In keeping with my philosophies, your purchase price includes up to eight additional registrants. Promptly after your registration is processed, you’ll receive a Welcome email with instructions on adding team additions. If you don’t, please contact my assistant.
Q. Is there any personal support during this class?
A. Absolutely. Throughout the duration of this course, you’ll have direct email access to me. Email me your questions, bounce ideas off me, and talk about how to implement the strategies at your own organization. Additionally, you’ll gain access to a private Facebook group created specifically for this course. From start to finish, I’m committed to helping you succeed!
Q. What does this course cost?
A. This four-week course, including all recorded webinars, bonuses, and support, is priced at only $129.
Q. Is this class guaranteed?
A. Yes. This class, like all of my Basics & More™ courses, is 100% unconditionally guaranteed. If you are unsatisfied with this course for any reason, I will refund your purchase price in full, no questions asked. That’s my guarantee to you…you will love this course!
Q. How do I register for this class?
A. Use the registration button.
Q. Is this course available for CFRE credits?
A. I have been advised by CFRE International that “any session that is fundraising related, regardless of whether it has been CFRE pre-approved, is eligible for CE credit,” so, yes.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Are you a consultant to nonprofit organizations? If your clients or subscribers could benefit from training in fundraising fundamentals, you might want to consider becoming a valued Affiliate for the Basics & More eCourses.
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment, you’ll receive a 30% commission. Click here to sign up.