The 2016 Benchmarks Study reported that monthly online revenue was up 24%, compared to 18% growth for one-time giving.
Do you ever wish that you could build a predictable monthly revenue stream — and create donor loyalty for your organization?
What about lowering your fundraising costs while simultaneously reducing donor attrition?
Monthly giving is your answer.
Long a staple of fundraising programs throughout the world, monthly giving is a gold mine, particularly for small nonprofit organizations.
If you’re not quite sure how to go about creating and growing your organization’s monthly giving program, Monthly Giving | Basics & More™ is your answer.
Developed jointly by me and Fundraising Authority Joe Garecht, Monthly Giving | Basics & More™ is my four week eCourse where you’ll be guided, step-by-step in the creation and growth of your organization’s monthly sustainer program.
- What monthly giving is and how it works
- Developing a theme for your monthly giving program
- Who to target for your best results
- Why your monthly giving program should never be an “add on”
- How to create an online monthly giving campaign
- How to get staff and board buy-in
- How to steward your monthly donors
- and much more!
If you’re one of my regular followers, you know that I believe monthly giving is the best thing since sliced bread! Now you can develop and launch your own monthly giving program over the course of four weeks with Monthly Giving | Basics & More™.
This course contains three separate bonus recorded webinars (a $297 value) from monthly giving guru, Erica Waasdorp. Whether you’re new to monthly giving, or you’ve got a program that’s stagnating, you’ll sure to benefit from this class. Includes a bonus booklet of examples, so you can see how organizations just like yours are structuring their programs.
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
The Class Modules: Monthly Giving | Basics & More
Here are the weekly course modules you will be receiving:
Week One – March 13: Why monthly giving?
- You’ll be learning exactly what monthly giving is and the role it plays in your organization’s future sustainability. The numbers, the benefits, getting staff and board buy-in, and more.
- Bonus: “Sounds great, but my board won’t go for this!” Recorded podcast featuring Joe Garech outlining, step by step, how to get board buy-in for your monthly giving program.
Week Two – March 20: Developing Your Organization’s Monthly Giving Program
- How will you brand your organization’s program right — right from the start? In Week Two, you’ll see examples of successful branding. We’ll cover ask amounts, including impact ties, benefits to the donor, and targeting.
Week Three – March 27: Creating a Successful Monthly Giving Appeal
- How do you craft a compelling monthly giving ask? Week Three’s module covers writing successful direct mail and email appeals, as well as new techniques for engaging donors online.
- Bonus: Week Three includes my Monthly Giving Direct Mail Letter Template and Monthly Giving Examples booklet.
Week Four: – April 4 – Stewarding & Growing Your Monthly Giving Program
- How do you ensure your monthly donors feel like the valued partners they are? What are the best ways to say “thank you?” How do you add new donors to your monthly giving program – and increase gifts from your current members?
- Bonus: Week Four includes my exclusive Monthly Giving Roadmap.
Nonprofit Monthly Giving | Basics & More™ includes three members’ exclusive recorded webinars from noted monthly giving expert Erica Waasdorp. Whether you’re a beginner to monthly giving, or you’re looking to ramp up your current program, this is one Basics & More™ course you won’t want to miss.
Between now and March 3 you can register at the Early Bird Price of just $67. After April 5th the course price goes up to $87.
In addition to the recorded trainings, workbooks, and templates, you’ll also receive our Monthly Giving Examples booklet, loaded with samples of successful print and email monthly giving appeals!
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”
Ruth Jones, Director of Fund Development, Presbyterian Manor
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
Tuition for this four-week course is just $87, but early-bird registration is now available for a limited time—for just $67! Your one-time registration fee includes as many members of your team, including board, volunteers, and staff as you would like to include.
Order Monthly Giving | Basics & More
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU’s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”Hayden L. Mora
Profitable Nonprofit Newsletters | Basics & More™ is being taught by Pamela Grow.
Pamela has raised hundreds of millions through her consultancy, The Grow Report, her affordable and popular Basics & More eCourses, and her Simple Development Systems membership program. Pam’s overriding goal is to provide easy, accessible donor-centered fundraising training to small nonprofit organizations — at prices they can afford. With Chris Davenport, Pamela created The Donor Retention Project, the definitive series of interviews with the world’s leading donor retention experts. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2013 and 2014 she was named one of the Top 50 Most Effective Fundraising Consultants by the Michael Chatman Giving Show. She’s been featured by the Chronicle of Philanthropy, and is a regular contributor to Nonprofit.about.com, npENGAGE Experts, the Foundation Center, Guidestar, Nonprofit PRO Magazine, and SOFII, the showcase of fundraising innovation and inspiration.
Fundraising Authority Joe Garecht has been involved in professional fundraising for over a decade. During that time, he has worked with organizations large and small, helping them design profitable fundraising plans, implement new fundraising strategies, and super-charge their development efforts.
Joe’s the creator of the “Rapid Growth Fundraising” formula, and the author of The Silent Auction Handbook: A Step-by-Step Guide to Holding a Successful Silent Auction, as well as How to Raise More Money for Any Non-Profit.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Learn When You Want and Where You Want
Basics & More™ fundraising fundamentals self-guided courses were created with your busy schedule (and budget!) in mind.
If you’ve never taken an online course before, you’ll find that, unlike many other online courses, the materials for the Basics & More™ eCourses are released week by week. Our research has found that receiving your training in short chunks helps you focus on each module–one at a time–and encourages you to take action.
Additionally, these courses are designed to be followed in the order in which you receive them. Everything in Basics & More™ is foundational. The lessons build upon one another, and are FAR more powerful when executed in sequence.
I’ve been meticulous in structuring all my courses in such a way that everything is streamlined and sequential.
That means that you never get stuck wondering what to do next.
Your ONLY job is to begin with the end in mind, and then let ME guide you through the systematic workflow that gets you there. If you’re going to be on vacation, or you’ll be missing a week, you may want to set the course aside to tackle it at a later date.
When a bonus expert recorded webinar or podcast is included with your course materials, it’s meant to be viewed with the module it was included with. Remember, too: you’ll always have lifetime access to these course materials. So if you’re unable to implement everything during the period of the course, you can always return to the modules (some of my course registrants come up with questions months after a course has ended). And, of course, always feel free to reach out directly to me with any questions you might have.
Read how one participant fit Basics & More™ into her busy schedule: click HERE.
Additionally, we do encourage you to register additional staff, volunteers, and board members. It helps bring everyone together on the same page, learning how to fundraise the right way (smart, no?). Many of our organizations apply the courses as a group project: for instance, one individual is tasked with reading the module, another is assigned a webinar to view, and another is given a writing assignment. Any additions to this course should be in by the Friday before we start Week Two.
To keep your training costs down, Basics & More™ courses are delivered exclusively via email. There is no website to access or login to. But you can’t receive what you’ve paid for if your IT department has set up firewalls that are preventing delivery of your course materials. Course materials are automatically generated. If you don’t see yours, check your spam filters. In some instances we will request an additional or personal email address to ensure that you receive your lessons.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Are you a consultant to nonprofit organizations? If your clients or subscribers could benefit from training in fundraising fundamentals, you might want to consider becoming a valued Affiliate for the Basics & More eCourses.
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment, you’ll receive a 40% commission. Click here to sign up.