Now that you’ve created your fundraising plan for 2017, do you have a plan for engaging your supporters?
How will you go beyond two appeals and a newsletter this year, to creating the kind of “rinse and repeat” system that keeps your donors giving?
What kind of plan do you need for new donors, mid-level donors, monthly donors and major donors?
When you’re working with a tight budget and limited staffing, how do you communicate regularly across all channels?
Let me ask you a question…
How often do you think can you ask in a year without driving off donors?
[ ] Once a year
[ ] Three times a year
[ ] A dozen times a year
[ ] 21 times a year
According to copywriter Jeff Brooks, the correct answer is 21.
Communicate more and you’ll raise more money. It’s as simple as that. Or is it?
Here’s the rub: when it comes to donor communications, you need to communicate both frequently and well. Communicating well involves switching from nonprofit speak (i.e. corporate jargon talk) to donor speak. And communicating often involves scheduling, making a plan, and implementing.
Haphazard communications simply don’t work. You need a system to ensure that you’re ‘touching’ your supporters a minimum of 12 times a year. Easier said than done, especially when your days are consumed with putting out fires.
How do you create a plan to communicate consistently and well with your donors and supporters throughout the year…and follow through and actually do it?
Your Donor Engagement System | Basics & More™ is a four-week eCourse designed to give you a strategic plan for communicating better and more frequently with the donors whose support makes your work possible.
More and better communications = more money. I guarantee it.
This class includes three bonus recorded webinars valued at over $260 and our 12 Touch Donor Portfolio, loaded with examples you can tailor to your mission.
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
Week One (Monday, January 30th): Written Guide: The Who is More Important Than the What
Your audience is not “everyone.” Module One will give you a plan for:
- Knowing which donors are ready for upgrades,
- Reactivating lapsed donors
- Welcoming new donors
- Converting event attendees into donors
- Bringing in new donors
- Thanking your donors – throughout the year
Bonus: Your Week One module includes the recorded Simple Development Systems webinar training, Creating a First-Time Donor Experience, featuring Shanon Doolittle & Beth Anne Locke.
Week Two (Monday, February 6th): Written Guide: But Direct Mail is Dead, Isn’t It?
Direct mail remains one of the most cost-effective communication channels you can master. Without direct mail in your system, you’re leaving money on the table. In Week Two, you’ll learn:
- The difference between reporting…and engaging your donors through the use of effective storytelling.
- How to develop a realistic donor newsletter schedule
- How to write print newsletters that raise money
- How to stagger your asks throughout the year
- The importance of engaging your board, staff, donors and volunteers in storytelling
Bonus: Week Two’s module includes the Simple Development Systems recorded training, Nonprofit Storytelling, featuring Michelle Sanders Brinson. Week Three’s module also includes our 12 Touch Donor Portfolio filled with written templates you can adapt to your organization.
Week Three (Monday, February 13): Written Guide: Email & Social Media: Show Me the Story!
- Photography for social media
- Creating your email welcome series
- Email asks and email communications
- How to build effective surveying into your direct mail and email communications
- Getting more mileage out of the story: repurposing it for blog, newsletter, email, Facebook, Twitter, and other social media
Bonus: Week Three’s module includes the recorded Simple Development Systems webinar Create Powerful 2017s on a Small Budget, featuring Aaron Bramley.
Week Four (Monday February 20th): Written Guide: Creating Your System and Executing!
Execution is the hard part, isn’t it? In Week Three, you’ll learn how to integrate all of your donor communications into one easily manageable calendar and simple methods of keeping you on track throughout the year.
- How to incorporate seasonal topics into your communications schedule
- Topics your donors are interested in, other than you (the 80/20 rule)
- Why repeating yourself is a good thing (a very good thing)
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”
Ruth Jones, Director of Fund Development, Presbyterian Manor
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
Tuition for this four-week course is $87. Your one-time registration fee includes as many members of your team, including board, volunteers, and staff as you would like to include.
Order Your Donor Engagement System | Basics & More
Special Projects Coordinator
Catholic Charities of the Archdiocese of Miami, Inc.
“We hit our Year-End fundraising goal and still have 2 weeks left! We implemented everything we learned in the webinars. Feeling so proud — best $250 ever spent!”
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU’s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Your Donor Engagement System | The Basics & More ™ is being presented by Pamela Grow
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems, and the founder of Basics & More™ fundraising fundamentals ecourses. Created to provide time-pressed nonprofit professionals with fundraising training that works with their busy schedules, Basics & More™ has delivered instruction to nearly 5,000 nonprofit organizations, raising hundreds of millions in the process. Pam was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
She used the very practices she teaches to organically grow her own email and social media accounts in excess of 43,500 followers and readers.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Learn When You Want and Where You Want
Basics & More™ fundraising fundamentals self-guided courses were created with your busy schedule (and budget!) in mind.
If you’ve never taken an online course before, you’ll find that, unlike many other online courses, the materials for the Basics & More™ eCourses are released week by week. Our research has found that receiving your training in short chunks helps you focus on each module–one at a time–and encourages you to take action.
Additionally, these courses are designed to be followed in the order in which you receive them. Everything in Basics & More™ is foundational. The lessons build upon one another, and are FAR more powerful when executed in sequence.
I’ve been meticulous in structuring all my courses in such a way that everything is streamlined and sequential.
That means that you never get stuck wondering what to do next.
Your ONLY job is to begin with the end in mind, and then let ME guide you through the systematic workflow that gets you there. If you’re going to be on vacation, or you’ll be missing a week, you may want to set the course aside to tackle it at a later date.
When a bonus expert recorded webinar or podcast is included with your course materials, it’s meant to be viewed with the module it was included with. Remember, too: you’ll always have lifetime access to these course materials. So if you’re unable to implement everything during the period of the course, you can always return to the modules (some of my course registrants come up with questions months after a course has ended). And, of course, always feel free to reach out directly to me with any questions you might have.
Read how one participant fit Basics & More™ into her busy schedule: click HERE.
Additionally, we do encourage you to register additional staff, volunteers, and board members. It helps bring everyone together on the same page, learning how to fundraise the right way (smart, no?). Many of our organizations apply the courses as a group project: for instance, one individual is tasked with reading the module, another is assigned a webinar to view, and another is given a writing assignment. Any additions to this course should be in by the Friday before we start Week Two.
To keep your training costs down, Basics & More™ courses are delivered exclusively via email. There is no website to access or login to. But you can’t receive what you’ve paid for if your IT department has set up firewalls that are preventing delivery of your course materials. Course materials are automatically generated. If you don’t see yours, check your spam filters. In some instances we will request an additional or personal email address to ensure that you receive your lessons.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Are you a consultant to nonprofit organizations? If your clients or subscribers could benefit from training in fundraising fundamentals, you might want to consider becoming a valued Affiliate for the Basics & More eCourses.
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment, you’ll receive a 40% commission. Click here to sign up.