What does your fundraising in 2021 look like?
More importantly, how will you get there?
We can all agree that 2020 was the year from hell. Together we faced a worldwide pandemic with little to no leadership, a deranged election year, and an economy in turmoil.
You handled canceled fundraising events, boards reluctant to fundraise, and a loss of in-person meetings.
Many organizations prospered. But many waited until GivingTuesday to do any fundraising. They’re paralyzed and left wondering how to move forward.
Is taking your event virtual really the answer? Can you raise major gifts without meeting in person? Will your nonprofit survive the coming economic collapse?
In some ways, yes, fundraising as many know it has changed forever. In other ways, it remains exactly the same.
Here at Basics & More fundraising, we’ve witnessed firsthand incredible successes this year including…
- An organization that did their first-ever spring fundraising appeal (despite COVID and in spite of a boss who didn’t want to fundraise) and beat the goal by almost 300%
- Organizations doubling – and even tripling – their monthly donors… in the midst of a pandemic!
- Nonprofits engaging in their first successful digital campaigns
- And dozens more!
Uncertainty continues into 2021. But with the right strategies for current trends, you can sail confidently into 2021 — using the strategies that REALLY work for small nonprofits.
Picture this. What if you had everything you needed to take your fundraising to soaring new heights…right at your fingertips and all in one place?
What if you had a system that covered all the bases, with all the tools your nonprofit needs to fundraise big in 2021…and far beyond?
And what if you could get your whole nonprofit on board, focused on the right things and achieving the best possible results, for one low price?
What if you could have it all at the lowest price EVER?
2021 is almost here, and our Basics & More All Access Ticket is back and better than ever. What does it give you?
- 20+ classes that outline a roadmap providing every chance for YOUR fundraising success
- More tips, tools, downloadable templates, and bonuses than you can imagine
- Constant support from yours truly, along with top fundraising experts.
The opportunity to connect with other fundraising pros to share ideas and talk about how to go forth and make fundraising magic happen.
Much, much more!
Our schedule of Basics & More™ classes for 2021 include the basics you’ve come to know and rely on, such as Your Fundraising Plan & Case for Support, creating your donor communications plan, Board Fundraising, Revenue Generating Nonprofit Newsletters, monthly giving, The Power of Thank You, Planned Giving, Online Fundraising, and more.
Right now, you can have access to all of this for an all-time low price of $649.99 for the year.
If you bought each of these classes even at Early Bird pricing (and some nonprofits do!), it would run you over $1500! At regular pricing, nearly $2300! You’re getting all the tools you need, along with lifetime access and up to seven additional spots per class, for a fraction of the actual pricing.
Also included with this year’s Basics & More All-Access Ticket: The Third Edition of Simple Development Systems: Successful Fundraising for the One-Person Shop (Note: You will receive the digital version of the book.).
Grow relationships, fund your nonprofit’s mission, and lose the overwhelm!
“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization. Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.
And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!
Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real-time input that was invaluable.
Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!
I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”
Laurie Schaefer
Director of Donor Engagement & Special Events
ACDS
“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:
- Established a policy of hand addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
- Established a policy of having Board members hand-write thank-you notes to all donors;
- Established a policy of phoning donors who give $250 or more, including sustaining donors on the anniversary of their gift;
- Created a Fundraising Plan;
- Segmented our donor database into six categories;
- Creating a Planned Giving plan and launched our campaign;
- Created a Case for Support (one of the most challenging assignments);
- Made our fundraising letters donor-centric and used storytelling as a model;
- Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’ (done as a limerick this year).
This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two and a half year period.”
Barb Prescott
Board Member
“Your book is incredibly helpful. I’ve started going through it and every page is filled with excellent advice and tips. Some of the people you quote, like Ken Burnett I know personally. He has been kind enough to put some of my old work on SOFII, I used to do fundraising and member recruitment for Amnesty and about 17 years ago helped found the Bhopal Medical Appeal.”
Indra Sinhah
Thousands of Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
January
Your Fundraising Plan and Case for Support
Your plan and your case statement are two of the most important items you will ever create for your organization. Use this class to develop your 2021fundraising plan and a case statement that produces exceptional results for your nonprofit.
Four weeks.
$77 Early Bird, $97 Full Price
Your Donor-Centered Communications Calendar
Communicate more and you’ll raise more money. It’s as simple as that. Your Donor-Centered Communications Calendar will guide you through creating a 12 to 24 point touch plan guaranteed to turn your supporters into partners and create sustainable revenue you can rely on.
Four weeks.
$77 Early Bird, $97 Full Price
February
Board Fundraising
Do your board members say they’ll do anything but fundraise? How can you reasonably expect foundations to fund you when members of your board won’t donate? Use this course to create a passionate, engaged board that’s eager to share your mission. With Sandy Rees.
Four weeks.
$77 Early Bird, $97 Full Price
Profitable Donor-Centered Newsletters
Learn the ins and outs of creating donor-focused print and email newsletters. Includes recorded webinars and live feedback sessions.
Four weeks.
$77 Early Bird, $97 Full Price
March
Monthly Giving Intensive
Monthly giving is the holy grail of fundraising. Learn how to create and grow your organization’s monthly giving program. Includes extensive examples of direct mail monthly giving appeals and recorded trainings from Erica Waasdorp.
Four weeks.
$77 Early Bird, $97 Full Price
Spring Direct Mail Appeal
Your spring fundraising appeal, from start to finish.
Four weeks.
$77 Early Bird, $97 Full Price
April
Donor Acquisition 101
How are you keeping your donor pipeline full? In Donor Acquisition 101 you’ll learn how to effortlessly create the systems to bring new donors on board, from turning your event attendees into donors, to networking and speaking opportunities, and more.
Power of Thank You
The often copied, never duplicated original course created to infuse your organization with a culture of gratitude, donor love, and the creation of the stewardship systems guaranteed to power donor retention.
Four weeks.
$77 Early Bird, $97 Full Price
May
Legacy Giving Intensive
Everything you need to create and market your organization’s planned giving program. Includes recorded training from Tom Ahern and an extensive collection of examples of direct mail bequest marketing from nonprofit organizations just like yours.
Four weeks.
$77 Early Bird, $97 Full Price
Nonprofit Crowdfunding
Crowdfunding exceeded $15 billion in 2015. Learn how to rock your first campaign and, more importantly, how to keep those new donors. Rachel Ramjattan, CFRE and I will cover all of the bases!
Four weeks.
$77 Early Bird, $97 Full Price
June
Getting Started With Major Gift Fundraising
Featuring trainings from Amy Eisenstein, Jeff Schreifels, Gail Perry, and Rory Green, this course will provide you with the structure you need to create a wholly donor-focused major gift program.
Four weeks.
$77 Early Bird, $97 Full Price
Fundraising With Businesses
Discover how to navigate the ins and outs of relationships between your nonprofit and businesses. You’ll learn which partnerships are worth pursuing, as well as how to initiate and sustain them.
Four weeks.
$77 Early Bird, $97 Full Price
July
Nonprofit Storytelling
Is your organization sharing the right kinds of stories, and telling them in the most emotionally compelling way possible? Here, I’ll cover all of the bases so that by the end, your stories have the power to inspire donors to give.
Four weeks.
$77 Early Bird, $97 Full Price
Your Donor-Centered Culture
Recent research from The Institute for Sustainable Philanthropy has indicated that organizational culture plays a major role in your organization’s fundraising success. In this class, through a series of webinars and worksheets, participants will emerge with the tools to make it happen.
Four weeks.
$77 Early Bird, $97 Full Price
August
Your Annual Gratitude Report
Everything you need to create your organization’s annual report, from start to finish, including timeframe, writing, printing and more. Specifically tailored to the needs of smaller budgets.
Four weeks.
$77 Early Bird, $97 Full Price
September
Smarter Event Fundraising
Finally. A step-by-step system for fail safe event fundraising your donors will love! Includes training on turning ticket buyers into donors.
Four weeks.
$77 Early Bird, $97 Full Price
Supercharge Your Year-End Fundraising
Your organization could be raising 70% of donations within the last eight weeks of the year. Regardless of where you are, this course will enable you to maximize your potential.
Four weeks.
$77 Early Bird, $97 Full Price
October
Your Year-End Multichannel Appeal
Start now to create your organization’s best year-end fundraising campaign…and raise more than ever before!
Four weeks.
$77 Early Bird, $97 Full Price
Online Fundraising
Online fundraising consists more of slapping a donate button on your website and crossing your fingers. In Online Fundraising | Basics & More™ you’ll discover what really works for small nonprofits online. Including the secrets of growing your email list, how to raise more money with your emails, Google grants, developing a donor-focused donation process, and more.
Four weeks.
$77 Early Bird, $97 Full Price
November
Foundation Funding
Created for smaller nonprofits without a dedicated grantwriter, Foundation Funding provides the basics of creating relationships with foundation funders and how to develop your organization’s portfolio of grant funders.
Four weeks.
$77 Early Bird, $97 Full Price
December
Your Strategic Plan
Are strategic plans passé? Yes…and no. We’re all acquainted with the strategic plan created five years ago…and never implemented. Your Strategic Plan will guide you through the processes of creating your strategic plan (with or without an outside consultant) and, most importantly, implementation.
Four weeks.
$77 Early Bird, $97 Full Price
Tuition
-
All-Access Ticket
$649.99 or two payments of $324.99
- Basics & More™ All Access Ticket
- Lowest pricing of 2021!
This course is led by Pamela Grow.
About Pamela
Pamela has raised hundreds of millions through her consultancy, and her Basics & More online training. Pam’s over-riding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford.
A pioneer in creating online trainings for nonprofit professionals, Pamela created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the curriculum, branding, and launch for the Veritus Group’s Major Gift Academy, the seminal online training for nonprofit major gift officers. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of 25 Must-Read Nonprofit IT Blogs 2016, and she recently came in at #2 on the Top 75 Fundraising Websites And Blogs For Fundraisers.
Every week, you’ll receive (via email) comprehensive guides, worksheets, and pre-recorded webinars covering the topic of the week that you can read on your computer, smartphone, tablet or e-reader, or print out to read at your convenience. Each guide contains 10-20 pages and presents everything you need to know to capture your organization’s best stories. Plan to set aside a couple of hours per week for each lesson.
All participants in this course will have direct email access for questions about the course materials and how they apply to your nonprofit. Ask one question or one hundred questions… we’re here to help your organization succeed. You’ll also be included in a private “members only” Facebook group, the ideal opportunity to bounce ideas or questions off your colleagues.
Once you register, the materials are yours to keep, to reuse when you need a refresher, or to share with a new volunteer or staff member.
Questions? Email me.
All participants in this course will have direct email access to Pamela for questions about the course materials and how they apply to your non-profit. Ask one question or one hundred questions…we’re here to help your organization succeed.
Learn When You Want and Where You Want
One of the best things about this class is that you can read the guides and listen to the podcasts/webinars from the comfort of your own home, office or car. Instead of having to take time off to go to a full day seminar, you can learn everything you need to know about creating your organization’s development plan and case for support — right where you are.
And – you have lifetime access to the class materials! So even if you can’t go through all of the class materials right now, you can read and listen at your leisure. There are no tests or quizzes, only solid information that you can review whenever you are ready, with lifetime access to the course pages.
Q: What is the format of the class?
A: This is an online training that runs for four weeks. Every Monday, you’ll typically receive both a written class module and multimedia instruction (in the form of either a podcast or recorded webinar/s). The written guide will include 7-10 pages of fundraising course material, worksheets, and templates focused on that week’s topic.
Q: What if I miss a class? Can I go at my own pace?
A: Absolutely! This course is designed so that you can go at your own pace. Your materials are delivered every Monday for four weeks, but you have lifetime access to the class materials. This means that if you’re in the midst of end-of-year fundraising or have big projects at work, or are taking time off for the holiday, you can finish the course at your own pace, and you’ll always have access to the complete course materials as a reference guide. Read how one class participant applied the materials.
Q: What if several people at my organization want to take the class? Do we each have to pay a course fee?
A: No, you only need to pay once per organization. You may share the course materials with up to seven additional participants from your organization.
Many organizations who have taken the Basics & More online trainings have found that the classes work well as a group project. Each class module includes action steps, and many organizations found that having individual team members review the guides and bonus webinars, and then meeting to discuss the materials and the action steps, lead to the most positive fundraising outcomes.
Q: Do I have to be part of an organization to take this class? Can I just take it on my own?
A: Absolutely. You don’t need to officially be part of a nonprofit organization to take the class. Individuals wishing to learn more about online fundraising will benefit greatly from this course. Many consultants take the Basics & More courses as a refresher. We also offer a referral program for consultants who wish to refer clients to the classes.
Q: How much does this course cost?
A: This class has a tiered pricing structure. Early Bird enrollees pay $77. Full pricing is $97.
Full day fundraising seminars normally cost $400-$2,000, not including travel expenses, and yet don’t offer anywhere near the amount or quality of content that is included in this course.
Q: Is the course guaranteed?
A: Yes. We 100% unconditionally guarantee this class. If you’re unsatisfied with the class for whatever reason, we will refund your fee in full, no questions asked. That’s our guarantee to you…you will love this course!
Q: How do I register to take the class?
A: Use the registration button on this page.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.