Better storytelling = more donations
Storytelling does so much. It delights, it inspires, it captures the imagination and, most importantly, storytelling compels people to give generously. Great storytelling — and nothing less — is behind donor engagement and donor loyalty. And it’s one of the primary focuses of Simple Development Systems.
Do you have your organization’s storytelling systems in place?
Or do you get hopelessly bogged down in the details…
- Worried that you’re telling your organization’s same stories, over and over again?
- Wondering how often you need new stories and where the best place to find them is?
- Knowing that your stories are lacking emotion, but you feel funny writing “that way” or you don’t know where to start?
- Confused about how to bring your donor into the picture?
- Looking for ways to get your board members, staff, and volunteers involved in the storytelling process?
- Stuck in the interviewing process, wondering what sorts of questions to ask?
Are you ready to take your storytelling to the next level, or you could use expert help creating your organization’s story bank?
Often imitated but never duplicated, our original four-week storytelling go-to, Nonprofit Storytelling, has graduated successful alums such as Teach for America, Save the Children, The Salvation Army, Camp Boggy Creek, The American Red Cross, and thousands more.
In this online four-week class you’ll discover:
- Fun, easy ways to get everyone, from your board to volunteers to program staff on board — and sharing effective stories
- Where to find your organization’s stories – and how to ensure that your organization always has a constant stream of available stories
- Who you should interview for your stories – and how to get them talking
- How to hook your reader from the first sentence
- How to repurpose your stories for grant proposals, social media, newsletters, for events, and more
- How to use storytelling in social media and the role of pictures and video
- How to use storytelling in grant-seeking
- How to keep your reader on the edge of their seat
- …and much, much more!
Release your natural-born storyteller!
With the Basics & More™ tested model of delivering your training in short chunks over a period of weeks, rather than a one-day workshop or one-off webinar, you’ll be able to focus on one module at a time. Everything in Basics & More™ is foundational and the lessons build upon one another. Plus, you’ll have lifetime access to everything you need, right when you need it.
Have you been stuck before, wondering what to do next? Never again.
Nonprofit Storytelling | Basics & More™ includes exclusive contributions from storytelling superstars, including:
- Chris Davenport, founder of the Nonprofit Storytelling Conference
- Julia Campbell, Storytelling in the Digital Age: A Guide for Nonprofits
- Lori Jacobwith
- Vanessa Chase Lockshin, The Storytelling Nonprofit
- Michelle Sanders Brinson, the master storyteller behind Nashville Rescue Mission’s revenue-generating newsletters
Thousands of smart nonprofits trust Basics & More™ fundraising, including Children’s Defense Fund, The Salvation Army, University of Pennsylvania, United Way, Habitat for Humanity, Plan International, Teach for America, Food for the Poor, and more.
Your organization’s emotionally compelling storytelling forms the core of your fundraising systems. Could you use one-on-one help in creating your organization’s stories? If you’re ready to take your storytelling to the next level, join me for a coaching session. I’ll personally work with you to develop your organization’s storytelling bank.
In our Supercharge Your Storytelling Personal Coaching, you’ll receive:
Full access for yourself and your entire team to the Nonprofit Storytelling | Basics & More™ class, including all training modules, worksheets, recorded bonus webinars, and more. The development of one donor-centered story applicable to all print and online communications.
Plus, you’ll gain access to…
- Three 45-minute personal coaching calls with Pamela.
We’ll discuss your storytelling challenges, interviewing techniques, how to handle client confidentiality, how to repurpose your stories, and more.
Enroll in Supercharge Your Storytelling Personal Coaching for just $1500:
“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization. Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.
And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!
Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real time input that was invaluable.
Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!
I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”
Director of Donor Engagement & Special Events
“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:
- Established a policy of hand addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
- Established a policy of having Board members hand-write thank-you notes to all donors;
- Established a policy of phoning donors who give $250 or more, including sustaining donors on the anniversary of their gift;
- Created a Fundraising Plan;
- Segmented our donor database into six categories;
- Creating a Planned Giving plan and launched our campaign;
- Created a Case for Support (one of the most challenging assignments);
- Made our fundraising letters donor-centric and used storytelling as a model;
- Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’ (done as a limerick this year).
This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two and a half year period.”
“Your book is incredibly helpful. I’ve started going through it and every page is filled with excellent advice and tips. Some of the people you quote, like Ken Burnett I know personally. He has been kind enough to put some of my old work on SOFII, I used to do fundraising and member recruitment for Amnesty and about 17 years ago helped found the Bhopal Medical Appeal.”
Thousands of Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”
Director of Philanthropy
Central Region Heifer International
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Development Director, CEPAD USA
“Last fiscal year we had our best year ever. We reached out to lapsed donors and also segmented the database for our annual appeal. The result was a 15% increase in the number of supporters (I currently prefer the word “supporter” to “donor”) who gave to our organization. Pamela, thank you for everything you do.”
Katherine DiGiulio, Ph.D., CFRE
Mission Advancement Director
Congregation of Notre Dame
“I am really loving your Power of Thank You (POTY) course, and finding it so useful. Thank you so much. It has such great material. I am busy re-writing our online thank you letters. Our physical letters are great, handwritten etc., but our email ones were bad. I had never even checked them! I took your great advice, and gave ourselves a donation, and saw what happened. One system had a good thank you, the other didn’t. Thank you so much for making us think about this. It is so good to study something and instantly be able to make changes.”
Community Outreach Coordinator
Hope for the Nations
Here’s all you’ll be receiving with Nonprofit Storytelling:
Week One: A Recipe for Storytelling – June 3
- What you need to know about the science behind storytelling
- How to get everyone, from your board to volunteers to program staff on board — and sharing effective stories
- Where to find your organization’s stories
- Is your storytelling missing this key ingredient?
- Worksheets & Bonuses: Your Charitable Giving worksheet
Week Two: Your Point…and You Do Have One? – June 10
- How to hook your reader from the first sentence
- It’s in the details: knowing which ones you need — and which ones you need to cut
- Knowing who your hero is (it’s not who you think)
- Worksheets & bonuses: Your Story Template
Week Three: Taking Your Stories Multichannel – June 17
- How to use storytelling in social media and the role of pictures and video
- Learn the importance of storytelling for grantseeking
- Storytelling for board members
- Storytelling for staff
- Capturing your donors stories
- Bonus: Storytelling for Board Members featuring Chris Davenport recorded Simple Development Systems webinar
Week Four: Advanced Storytelling Techniques – June 24
- How to keep your reader on the edge of their seat
- Handling stories of a sensitive nature
- Creating a story portfolio and repurposing your stories for different media
- Bonus: Advanced Storytelling featuring Lori Jacobwith (recorded Simple Development Systems webinar)
Even better? You can register as many individuals from your organization as you’d like. That way everyone, from your ED to your board members to program staff will be “on board,” learning about the importance of storytelling and how they can help make it happen!
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”Ruth Jones, Director of Fund Development, Presbyterian Manor
This past September I knew our little charity had to make some drastic changes or die. Table revenues were down 85%. Because we had primarily used donation tables we had NO DONOR list to speak of and no clue how to build one. State Registrations were breaking the bank and for the first time, we were at risk of not meeting our bylaws requirement of 50% to our veterans and military families in need. Then I came across Pamela Grow. In three short months, we are back to break even. Our Programs are back on track. Pamela Grow is who you want to listen to. She provides real big help for small charities.
Garret Whiteside President National Remember Our Troops Campaign
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
“I have thoroughly enjoyed and greatly benefited from all of the valuable classes you have offered! You are an amazing support for small nonprofits and I share your website with other nonprofit friends that I meet.”Renee Scott, Executive Director, Gilead House
“I am so excited to say that after our coaching session, I was able to have an open and honest conversation with my ED. I advocated for a grant-writing consultant to come on so that I can spend more time loving our donors, and got the green light to co-create a plan to promote a culture of philanthropy that engages our Board and staff. Plus — I got a raise and a promotion! Thank you for everything, Pamela!”
Registration for Nonprofit Storytelling | The Basics & More, including all guides, podcasts, recorded webinar, access to both our private Facebook group and personal email for yourself and up to four team members is $97.
Registration for Supercharge Your Storytelling Personal Coaching, which includes enrollment in Nonprofit Storytelling | Basics & More™ for yourself and your team, in addition to three 30 minute coaching calls and a storytelling critique and makeover is $1500.
Register for this Course$97
Includes access to all class modules AND personalized one-on-one coaching!
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU‘s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Helen Banks Routon
Director of Development & Community Relations
This course is taught by Pamela Grow, founder of Basics & More Fundraising.
This course is taught by Pamela Grow, the author of Simple Development Systems | Successful Fundraising for the One Person Shop and the creator of Simple Development Systems | The Membership Program,
Pamela has raised millions through her consultancy, her widely-read weekly Grow Report ezine, her popular ‘fundraising fundamentals’ Basics & More eCourses, and her coaching program. Her overriding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford. With Chris Davenport, Pamela created the landmark program, 100 Donors in 90 Days, along with The Donor Retention Project, a series of interviews with the world’s leading donor retention experts. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. She’s been featured by the Chronicle of Philanthropy, the Foundation Center and Small Shop Savior, a weekly column of NonprofitPRO Magazine. She is a regular contributor to SOFII, the showcase of fundraising innovation and inspiration, and Charity Channel.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Every week, beginning on June 3rd, you’ll receive (via email) comprehensive guides, worksheets, and pre-recorded webinars covering the topic of the week that you can read on your computer, smartphone, tablet or e-reader, or print out to read at your convenience. Each guide contains 10-20 pages and presents everything you need to know to capture your organization’s best stories. Plan to set aside a couple of hours per week for each lesson.
All participants in this course will have direct email access for questions about the course materials and how they apply to your nonprofit. Ask one question or one hundred questions… we’re here to help your organization succeed. You’ll also be included in a private “members only” Facebook group, the ideal opportunity to bounce ideas or questions off your colleagues.
Once you register for Nonprofit Storytelling | Basics & More™ the materials are yours to keep, to reuse when you need a refresher, or to share with a new volunteer or staff member.
Questions? Email me.
All participants in this course will have direct email access to Pamela for questions about the course materials and how they apply to your non-profit. Ask one question or one hundred questions…we’re here to help your organization succeed.
Learn When You Want and Where You Want
One of the best things about this class is that you can read the guides and listen to the podcasts/webinars from the comfort of your own home, office or car. Instead of having to take time off to go to a full day seminar, you can learn everything you need to know about creating your organization’s development plan and case for support — right where you are.
And – you have lifetime access to the class materials! So even if you can’t go through all of the class materials right now, you can read and listen at your leisure. There are no tests or quizzes, only solid information that you can review whenever you are ready, with lifetime access to the course pages.
Q: What is the format of the class?
A: This is an online training that runs for four weeks. Every Monday, you’ll typically receive both a written class module and multimedia instruction (in the form of either a podcast or recorded webinar/s). The written guide will include 7-10 pages of fundraising course material, worksheets, and templates focused on that week’s topic.
Q: What if I miss a class? Can I go at my own pace?
A: Absolutely! This course is designed so that you can go at your own pace. Your materials are delivered every Monday for four weeks, but you have lifetime access to the class materials. This means that if you’re in the midst of end-of-year fundraising or have big projects at work, or are taking time off for the holiday, you can finish the course at your own pace, and you’ll always have access to the complete course materials as a reference guide. Read how one class participant applied the materials.
Q: What if several people at my organization want to take the class? Do we each have to pay a course fee?
A: No, you only need to pay once per organization. You may share the course materials with up to seven additional participants from your organization.
Many organizations who have taken the Basics & More online trainings have found that the classes work well as a group project. Each class module includes action steps, and many organizations found that having individual team members review the guides and bonus webinars, and then meeting to discuss the materials and the action steps, lead to the most positive fundraising outcomes.
Q: Do I have to be part of an organization to take this class? Can I just take it on my own?
A: Absolutely. You don’t need to officially be part of a nonprofit organization to take the class. Individuals wishing to learn more about online fundraising will benefit greatly from this course. Many consultants take the Basics & More courses as a refresher. We also offer a referral program for consultants who wish to refer clients to the classes.
Q: How much does this course cost?
A: This class has a tiered pricing structure. Early Bird enrollees pay $77. Full pricing is $97.
Full day fundraising seminars normally cost $400-$2,000, not including travel expenses, and yet don’t offer anywhere near the amount or quality of content that is included in this course.
Q: Is the course guaranteed?
A: Yes. We 100% unconditionally guarantee this class. If you’re unsatisfied with the class for whatever reason, we will refund your fee in full, no questions asked. That’s our guarantee to you…you will love this course!
Q: How do I register to take the class?
A: Use the registration button on this page.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”
Julia R. Wilson, Executive Director, OneJustice
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment tracked to you, you’ll receive a 30% referral. To apply to be a valued Basics & More™ Affiliate Partner, click here to email me.