Do you have a plan in place to meet — or better yet, exceed — your year-end fundraising goals?
Or will you be spending the last weeks of the year in panic mode, wondering what tactics you could have used to raise more money?
Imagine: some organizations raise 70% of their donations during the last six weeks of the year. And nearly a third of all annual giving happens in December!
Don’t let the rest of the year slip away!
You’ve still got time to create an exceptional fundraising campaign that breaks all your previous records. All you need are the right tools to make it happen.
Does any of this sound like you…?
- You’re worried about meeting your year-end fundraising goals
- You need a step by step blueprint to raise the money your nonprofit really needs
- You’re anxious that time will slip away from you and all of a sudden, it will be November and you’ll be seriously behind
- Your annual fund been on the downturn lately and you’re wondering how to get it back on track
- You’ve been doing it all yourself and are wondering how to get your board involved
- You’re wondering how to move beyond just digital (or direct mail) and run a multichannel campaign that will make your year-end campaign really soar
DECEMBER IS THE GIVING SEASON…and it will be here before you know it!
Have you created a timeline for your fall campaign? In Foolproof Year-End Fundraising, you’ll discover how to…
- Create an appeal letter that captures donors’ hearts – and their support
- Develop an integrated campaign, one that covers direct mail, email, and social media — even when your databases don’t talk to each other
- Craft an emotional story – and theme – that speaks to your donors
- Develop a gift string based on science – not guessing – guaranteed for success
- Segment your donor base to ensure that your best donors are getting the attention they deserve
It can feel pretty chaotic at times, can’t it?
Direct mail, email, online, social media, #GivingTuesday…
Where do you start? And where do you put your focus? How and where do you share your organization’s best story? Your annual fund drive has been on the downturn for the past three years. How do you get it back on track? You’ll find the answers in Foolproof Year-End Fundraising from Basics & More.
Plan to join us starting on September 2 for a series of pre-recorded and live webinar trainings and calls where you’ll be guided through a foolproof plan for your year-end fundraising.
A plan that empowers your organization to not only meet goals but crush them.
Over the past four years, we’ve gathered together some of the world’s leading fundraising experts for our annual year-end fundraising series.
And for this year’s program, we’ve curated the best of the best. Ten experts will guide you, step-by-step through the nuts and bolts of creating your organization’s best fundraising campaign. Once you’ve mastered these tactics, you’ll have a plan in place to raise more money throughout 2020!
Your Personal Team of Experts For Foolproof Year-End Fundraising Includes
1.Create Your Best Year-End Story & Theme for Your Campaign presented by Julia Campbell
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits and was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.
2. Write a Year-End Fundraising Appeal That Speaks to Your Donors’ Hearts, featuring Mary Cahalane
Are you looking to write an appeal letter that doubles your results from your last appeal? Is it magic? Nonprofit copywriter and small shop specialist, Mary Cahalane, will give you the pointers you need to write to inspire your donors to give gladly, give generously and give often.
3. Develop a Gift Range Chart and Customized Gift Strings to Maximize Year-End Fundraising, featuring Robin Cabral, CFRE
Do you think creating customized gift strings for your donors is too complicated? Robin Cabral simplifies the process for you in this one-hour training loaded with downloadable worksheets.
4. Telephone Fundraising featuring Simon Scriver
How are you using the phone to boost response? Simon Scriver is a professional fundraising consultant, coach, trainer, Board Member, and practitioner.
5. Writing Fundraising Emails That Raise More Money with John Haydon
You’ll see your best fundraising results when you integrate your direct mail with your digital strategies. Everybody’s favorite nonprofit marketer, John Haydon, teaches the tactics for effective year-end email communications.
6. Creating a Donor-Focused Online Donation Page, featuring Beate Sorum
The most compelling offer won’t matter if your online donation page is actively turning donors off. Beate Sorum is a fundraising strategist specializing in digital fundraising: non-profit web design, content strategy and social media, and she loves to share what she learns along the way. Before starting her own company, Beate headed digital fundraising at the Norwegian Cancer Society for six years. This is where she discovered that her big passion in life is a well-designed donation form.
7. Bootstrapping Your Next Integrated Year-End Campaign, presented by Brock Warner
How do you do multichannel when your donor databases don’t talk to each other? Brock Warner, CFRE, Director of Community Giving and Innovation at War Child Canada understands your pain. In this intensive masterclass loaded with downloads and timelines, you’ll discover exactly how to cover all the bases – from your letter to your email sequencing to your Facebook advertising, and more.
8. Using Segmentation, Personalization and Creative Packs to Skyrocket Response with Denisa Casement, CFRE
Denisa is an International Nonprofit Leader and Strategist with over two decades of experience. She has lead multiple teams to fundraising success across four continents. Together with Lisa Sargent, she built the fundraising that took Merchants Quey Ireland’s annual revenue from €250,000 to €3 million in one of the most extraordinary success stories of our sector.
9. Thank You Letters, featuring Lisa Sargent
Will your donors return to make another gift? Make it happen! Tom Ahern refers to Lisa Sargent as “one of the sharpest minds I ever encountered in donor communications.” Founder of the SOFII Thank You Letter Clinics, Lisa Sargent is widely considered one of the most effective nonprofit copywriters in the world, delivering the kind of results that agencies can only dream of. In this guide to writing your organization’s thank you letter, you’ll discover how to follow up with your donors for best results.
10. Engaging Monthly Donors in Year-End Giving, presented by Erica Waasdorp
Your monthly donors are your most committed donors. Do you ask them to give again during your year-end campaign? International monthly giving guru, Erica Waasdorp provides you with a step-by-step plan for including your monthly donors in your year-end ask.
Thousands of smart nonprofits trust Basics & More™ fundraising, including Children’s Defense Fund, The Salvation Army, University of Pennsylvania, United Way, Habitat for Humanity, Plan International, Teach for America, Food for the Poor, and more.
“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization. Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.
And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!
Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real time input that was invaluable.
Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!
I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”
Director of Donor Engagement & Special Events
“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:
- Established a policy of hand addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
- Established a policy of having Board members hand-write thank-you notes to all donors;
- Established a policy of phoning donors who give $250 or more, including sustaining donors on the anniversary of their gift;
- Created a Fundraising Plan;
- Segmented our donor database into six categories;
- Creating a Planned Giving plan and launched our campaign;
- Created a Case for Support (one of the most challenging assignments);
- Made our fundraising letters donor-centric and used storytelling as a model;
- Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’ (done as a limerick this year).
This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two and a half year period.”
“Your book is incredibly helpful. I’ve started going through it and every page is filled with excellent advice and tips. Some of the people you quote, like Ken Burnett I know personally. He has been kind enough to put some of my old work on SOFII, I used to do fundraising and member recruitment for Amnesty and about 17 years ago helped found the Bhopal Medical Appeal.”
Thousands of Smart Nonprofits Have Gotten Smarter With Basics & More™. Here Are Just a Few
“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”
Director of Philanthropy
Central Region Heifer International
“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”
Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School
“There is truly NO better small shop resource!!!”
Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village
“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”
“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”
Development Director, CEPAD USA
“Last fiscal year we had our best year ever. We reached out to lapsed donors and also segmented the database for our annual appeal. The result was a 15% increase in the number of supporters (I currently prefer the word “supporter” to “donor”) who gave to our organization. Pamela, thank you for everything you do.”
Katherine DiGiulio, Ph.D., CFRE
Mission Advancement Director
Congregation of Notre Dame
“I am really loving your Power of Thank You (POTY) course, and finding it so useful. Thank you so much. It has such great material. I am busy re-writing our online thank you letters. Our physical letters are great, handwritten etc., but our email ones were bad. I had never even checked them! I took your great advice, and gave ourselves a donation, and saw what happened. One system had a good thank you, the other didn’t. Thank you so much for making us think about this. It is so good to study something and instantly be able to make changes.”
Community Outreach Coordinator
Hope for the Nations
Here’s all you’ll be receiving with Foolproof Year-End Fundraising:
- Ten pre-recorded webinars featuring your personal team of nonprofit experts (a $900 value!)
- Year-End Fundraising Appeal Examples booklet: loaded with examples of direct mail fundraising appeals from organizations just like yours
- Year-End Fundraising Email Examples: Develop your campaign series by referencing this booklet of examples from dozens of nonprofits. Includes hundreds of tested email subject headers!
Plus, during the course of this four-week program, you’ll be receiving live hands-on help and feedback from me and my team. A group of “in the trenches” consultants who truly understand the realities of fundraising in a small shop, including:
T. Clay Buck, CFRE
Sam LaPrade, CFRE
Class starts on August 26th with a live kickoff webinar and continues through September 27th. Most of the webinars are prerecorded, meaning you can watch them on your own time (so, if you’re vacationing, no worries). We will also be scheduling 3-4 live webinars, including feedback and fine-tuning sessions. All webinars will be recorded and immediately accessible.
Important: once you register, you’ll be asked to schedule a call so that we can discuss your unique challenges and goals. I may request to see fundraising materials from previous years.
Because of the personalized nature of this program, enrollment is limited to the first 100 registrants.
“I intend to implement the three stories every board member should be able to tell from your video interviewing Christopher himself on Storytelling for Board Members (from your e-course Nonprofit Storytelling – which my marketing director and I went through together, discussing what we want to share and implement with board and staff. I highly recommend it!).”Ruth Jones, Director of Fund Development, Presbyterian Manor
This past September I knew our little charity had to make some drastic changes or die. Table revenues were down 85%. Because we had primarily used donation tables we had NO DONOR list to speak of and no clue how to build one. State Registrations were breaking the bank and for the first time, we were at risk of not meeting our bylaws requirement of 50% to our veterans and military families in need. Then I came across Pamela Grow. In three short months, we are back to break even. Our Programs are back on track. Pamela Grow is who you want to listen to. She provides real big help for small charities.
Garret Whiteside President National Remember Our Troops Campaign
“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”
Margo Reveil, Cook Inletkeeper
“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.
I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”
Michelle Sanders Brinson
Nashville Rescue Mission
Mandy Fischer, Development Manager, Intervale Center
“I have thoroughly enjoyed and greatly benefited from all of the valuable classes you have offered! You are an amazing support for small nonprofits and I share your website with other nonprofit friends that I meet.”Renee Scott, Executive Director, Gilead House
“I am so excited to say that after our coaching session, I was able to have an open and honest conversation with my ED. I advocated for a grant-writing consultant to come on so that I can spend more time loving our donors, and got the green light to co-create a plan to promote a culture of philanthropy that engages our Board and staff. Plus — I got a raise and a promotion! Thank you for everything, Pamela!”
Registration for this course is just $289, or two monthly payments of $144.50.
Register for this Course$289(or two monthly payments of $144.50 or three monthly payments of $96.33)
Foolproof Year-End Fundraising
SHORE Centre from Planned Parenthood Waterloo Region
“I just purchased your year-end fundraising course and it’s incredible! And this is coming from a person who took SEIU‘s PAC from 9.2 million to 21.5 million in 24 months. You are just incredible!”
Hayden L. Mora
Helen Banks Routon
Director of Development & Community Relations
This series is led by Pamela Grow.
Pamela has raised hundreds of millions through her consultancy, and her Basics & More online training. Pam’s over-riding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford.
A pioneer in creating online trainings for nonprofit professionals, Pamela created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the curriculum, branding, and launch for the Veritus Group’s Major Gift Academy, the seminal online training for nonprofit major gift officers. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of 25 Must-Read Nonprofit IT Blogs 2016, and she recently came in at #2 on the Top 75 Fundraising Websites And Blogs For Fundraisers.
“Last week, I received my first $100,000 gift. I have such great stories to tell about the good work we do. It’s easy to be passionate when you’re doing what you love.I do not have any staff and my board has set a goal for me of $1 million by December 31, 2014. I really received the reigns of the foundation in late October. Since then, I have raised nearly $325,000. My annual appeal was very successful.
Using your book, webinars, classes, etc. I am moving forward nicely!
As your emails always say, Yes, you have my back!”
Teri Donaldson, Executive Director, The Futures Foundation
“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”
Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.
“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”
Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.
Foolproof Year-End Fundraising is a series of ten pre-recorded premium webinars designed with one purpose in mind: to create your best year-end fundraising possible by employing every available current strategy. You’ll also receive personal, hands-on assistance from my team of fundraising experts via three live sessions, including two feedback sessions.
Q. I love how I can enroll additional people from my organization in the Basics & More™ classes, but I’m not seeing that option here. Can more than one person attend the webinars?
A. Unlike most Basics & More™ courses, participation in the Year-End webinar series is limited to one attendee from each registration. However, for instance, if you’re traveling or not available for a particular session, you can assign another team member your seat.
Q. I see so many year-end fundraising series out there, including some that are free. How do I know which one is right for me?
A. The importance of utilizing multiple channels in your year-end campaign cannot be over emphasized. Foolproof Year-End Fundraising is much more than a one-off webinar, it’s a series of trainings led by the top experts in the field. If you’re seeking a step-by-step program that walks you through building a multichannel appeal, Foolproof Year-End Fundraising is the one for you. Other programs will tell you that you need a donor-focused donation page, but they have no technical know-how and haven’t the slightest idea of how to actually implement one. Other programs will show you how to craft a donor-focused fundraising appeal letter, but they don’t have a clue of how to make a complete direct mail package possible without a team of mail house employees. If you don’t have scores of team members to delegate to, Foolproof Year-End Fundraising is the program for you.
Q. I’m seeing a few different year-end fundraising programs out there and I’m confused about which one is best for my organization. Help!
A. If you’re looking for a step-by-step program on how to execute your organization’s multi-channel year-end campaign, Foolproof Year-End Fundraising is the best program for you. I have personally vetted and selected the finest digital and direct response experts in our industry to guide you in the creation of your campaign.
Additionally, this year we’re including more personalized assistance, including our Ask the Expert: Year-End Copywriting Cure clinic, where you’ll get live feedback on your fundraising letter.
Q. Our organization participates in North Texas Giving Day. Does this series have anything on giving days?
A. This series does include the recorded training, Use Crowdfunding to Drive #GivingTuesday & Year-end Success, with Rachel Ramjattan from our 2016 series.
Q. How long will Foolproof Year-End Fundraising be open for registration?
A. Unlike most Basics & More™ courses, seats are limited. To allow for the most individualized attention possible, we’re limiting registration for this webinar series to the first 100 enrollees.
Q. Is this different than last year’s year-end webinar series?
A. This year’s program includes more training on digital, including mobile optimization, and storytelling. We’ve brought one of the best donation page experts in the world on board to ensure that your organization’s donate page isn’t losing money. Additionally, we’re including training on writing your email campaign series and social media.
Q. Who is this series for? Some consultants think a donor database of 10,000 is small. We’ve only got 578 records in our database (a little over 400 are donors). Is this program right for us?
A.Foolproof Year-End Fundraising is absolutely applicable to your organization. Even the smallest database can see significant increases from thoughtful segmentation and personalization coupled with a multichannel approach.
Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?
A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.
Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:
- nonprofit storytelling
- stewardship (Power of Thank You)
- nonprofit communications, including direct mail, money-making newsletters, email marketing and more
- board fundraising
- major gift fundraising
- foundation grants
- fundraising planning and developing a case for support
- creating your organization’s culture of philanthropy, and more
Courses are priced at under $100, and enrollment includes up to eight team members. Many of your peers are using Basics & More™ trainings to bring everyone on board.
Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment tracked to you, you’ll receive a 30% referral. To apply to be a valued Basics & More™ Affiliate Partner, click here to email me.