A Special Simple Development Systems Webinar
How To Make Your Newsletter Raise Money and Retain Donors
featuring Steven Screen
Tuesday, March 14th at 1:00 pm EDT
Finally! Here’s everything you need to create a newsletter that delights your donors, retains your donors, and raises money! For many nonprofits, donor newsletters can be a bit of a mystery. Steven Screen has created hundreds of newsletters and will share what works best, what doesn’t work, and why, so that you can raise more money.
In this special Simple Development Systems training, you’ll learn how to make your newsletter – which is probably a lot of work and doesn’t raise that much money – into one of the most fruitful parts of your fundraising plan. Your newsletter is incredibly important – here’s how to do it from an expert!
- The type of stories you should include, and how to tell them
- Easy design tricks you can use to get your message across
- The proven way to raise the most money
- Why you should do a printed newsletter
- Why your e-newsletter probably isn’t working
- The rule about picture captions that you’re probably not following
- Who your newsletter should be about (hint; it’s not you!)
- The best paper, paper size, and envelopes to use
- How to use your newsletter to raise money from Major Donors
- Even what verb tense to use!
This live one-hour webinar is scheduled for 1:00 pm EST on Tuesday, March 14, 2017. After registering you will receive a confirmation email containing information about joining the webinar.
This Simple Development Systems webinar will be through GoToWebinar. Attending is as easy as clicking on the link we provide after you register. If you can’t make the live webinar, everyone who registers will receive a link to the recorded webinar to watch at your own leisure.
Steven Screen is a 2nd generation fundraiser who grew up hearing about the Yin of storytelling and the Yang of Return On Investment. He’s an international fundraising Creative Director and consultant. He’s worked with some of the largest nonprofits in the world, and spent the last 10 years helping smaller nonprofits radically increase their fundraising revenue and capacity. Steven is the Co-Host of the “Fundraising Is Beautiful” podcast, and copywriter for the 2006 Direct Mail Package Of The Year. As Marc Pitman says, “If there’s anyone you want teaching you things that seem complicated or intricate or new, you want Steven. He’s calming, he makes sense of complicated theories and tasks and puts them in really practical ways that you can put into action.”
Scheduled for Tuesday, March 14th at 1:00 pm EDT
Following the webinar you’ll receive: